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Brand Protection Nightmares What happens when food protection systems fail

Brand Protection Nightmares What happens when food protection systems fail. © Infocus Learning Systems 2001-2002. Brand protection nightmares…. Sick customers Recalled product Lost revenues Lost public confidence Lost market share Fines Closure. Jack in the Box, 1993.

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Brand Protection Nightmares What happens when food protection systems fail

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  1. Brand Protection Nightmares What happens when food protection systems fail © Infocus Learning Systems 2001-2002

  2. Brand protection nightmares… • Sick customers • Recalled product • Lost revenues • Lost public confidence • Lost market share • Fines • Closure

  3. Jack in the Box, 1993 • E. coli 0157:H7 outbreak • 4 children dead • > 600 sick • > $100 m. • 20% sales drop

  4. Hudson Foods, 1995 • E. coli contamination • Rework undermined batching • 20 m. pound recall • Company out of business

  5. Odwalla Juice, 1996 • California Company • Seattle Area outbreak • 1 child dead • 70 sick • $15 m settlements • $1.5 m fine

  6. Bauer Meat, 1988 • Florida company • E. coli outbreak in Georgia schools • 1 child with HUS • 38,000 pounds burger recalled • Company closed • President committed suicide

  7. Subway, 1999 • Seattle area • Hepatitis A outbreak • Previous 1996 outbreak • 31 affected • $1.6 million settlement (MarlerClark)

  8. Crab House, 2001 • Orlando, FL • Hepatitis A outbreak • Worker-to-worker • Worker-to-customer • At least 29 sick; 1 death • Patrons from 8 states plus Canada & France (4)

  9. BilMar Meats, 1998 • SaraLee owned • Listeria outbreak • 21 people died • > 100 sick • 22 states • 35 m. pound recall of hot dogs

  10. Ball Park Franks, 2000 • SaraLee owned • Listeria • NO illnesses • 34,500 pound recall • 15 states

  11. Iwan’s Deli, 1998 • Chicago neighborhood institution • 18 years in business • 5200 sick with E. coli • $3 m. + settlement • Business closed

  12. Cecil’s B-B-Q Hut, 1996 • Buck’s County, PA • Neighborhood institution, 27 years • Newspaper reports worker w/ Hep A • Business plummets • Newspaper reports worker NOT sick • Business closes anyway

  13. Contact us: Dion Lerman, CFSP Education & Training Director Handwashing Leadership Forum™ 1216 Flamingo Parkway Libertyville, IL 60048 • 1.800.4.Infocus (1.800 .446 .3628) • dlerman@infocuslearning.com

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