Comments

1. Comments • I would prefer heavy design and light content since most people do not read content – they look at high level messages and pictures • The layout of these pages was only to help figure out length of content – if a new design is proposed, the content can be altered easily • The designs for case studies and product info sheets should be templates that can be used for future examples • The content here is not perfected, it’s just used for giving an idea of the type and amount of content for each document.

2. Company Overview Who are we? Karma411 is a cause-related social networking site. We believe that the viral nature of social networks can be harnessed to benefit the causes that people care about. Karma411 allows users to create a campaign quickly and easily and then invite friends to participate. Those invited people can then share the details with their network of friends and thus the viral aspect of the social network takes hold. The Web 2.0 phenomenon has done wonders for college students, business professionals, music aficionados and more. Now it's time for a social network that focuses on something deeper - the Karma that comes from supporting causes you care about. How it works Connect with a Cause Make a Donation It all comes down to the connections we make along the way. Look through existing campaigns on the site, learn about their activities and read their Klogs (Karma Blogs) that explain what is done with the money being raise. If you are inspired by a campaign and want to show your support, then make a donation through the site. Each campaign has a "donate now" to make a tax exempt gift to your favorite nonprofit. Start your own Campaign Invite your Friends Get involved and start a campaign yourself. It only takes a few moments to start to get started. You can choose from our list of nonprofit affiliates or search through our IRS database of over 700,000 501 (c) (3) nonprofits. This only works if more people get involved. Invite your friends to your new campaign or the campaign that you were invited to. Hopefully they will feel equally inspired and spread the word. Select Karma411 Nonprofit Affiliates Reviewed in Phone: 516.883.5555 Fax: 732.555.555 Karma411 PO Box 415 Port Washington, NY 11050 www.karma411.com info@karma411.com

3. Company Overview What’s in it for Nonprofits? 411Karma was created to benefit nonprofits. Members enjoy the social interactions, but the bottom line is to help organizations like yours improve the world. We'll leverage the passion of this community to raise awareness for your cause and to gather the funds you need to succeed. Tools for Nonprofits Leverage the new world of social networks—without having to build one yourself. We provide the tools so anyone on your team can easily manage your campaigns, and most importantly, measure the results. About the Founders After successfully building FatWire Software into a worldwide brand, business partners Mark Fasciano and John Murcott started Karma411 with a desire to use their expertise in Web 2.0 technologies to benefit the nonprofit sector. Karma411 PO Box 415 Port Washington, NY 11050 Phone: 516.883.5555 Fax: 732.555.555 www.karma411.com info@karma411.com Mark.fasciano@karma411.com 516.225.9093 John.murcott@411karma.com 516.220.3461

4. Our Partners Case Study: Open Windows Mission: Open Windows runs a Children's Library and Educational Center which is devoted to improving literacy rates among school-aged children in San Miguel Dueñas, Guatemala, and opening windows of opportunity to the children and their families. Quote “Karma411 gave us the chance to reach Out to new contributors in both the U.S. South America. Many of our contributors were first time donors.” Laura Manies Marketing Director Project Background Open Windows generates considerable amount Of their donations through traditional means: End of year events, dinners, and requests for Donations for people who visit their library. Due To technology constraints in Guatemala, online Giving has been difficult to get started. Open Windows was looking for a resource to open a New channel for fundraising online with new Technical expertise. Campaign Details: • Stats • Campaign Duration: 10 days • Invites Sent: 70 people • Donation Range: $25 - $2000 • Total Donations received: $14,700 • Average Donation per invite sent: $210 • Average Donation amount: $490 • Process • One email sent every 3 days • Thank you sent to each donor • Second and third update included latest campaign results • Results • Majority of online donors were first time contributors • Invited people were mostly friends of Laura • Second campaign planned for beginning February How Karma411 Helped Karma411 extended Open Windows end of Year campaign with an online presence. The Marketing Director set up the campaign over The weekend before New Year’s and then sent Invitations to all of her friends as well as a Small email list of previous donors. Karma411 Became the tool to do it all: host the campaign Page, manage invitations through email, accept Credit card transactions, and then finally, thank The donors who participated. What can we do for you? Karma411 is free to use and easy to get started with. We Are happy to get new members started with any questions Through support@karma411.com. Phone: 516.883.5555 Fax: 732.555.555 Karma411 PO Box 415 Port Washington, NY 11050 www.karma411.com info@karma411.com

5. Campaigns in Action Start your own Campaign Campaigns traditionally are laborious to set up and Difficult to track. Karma411 provides an online option For creating, promoting and tracking the success of Your campaigns. The site is easy to use and designed For people who have no idea how websites work. The Site puts you in control of the content and message And then track the success of the site through a complete Set of Admin tools. • Campaign Best Practices • Karma411 nonprofits come in all shapes • And sizes. However, there are some • Best practices that have been successful • For campaigns to date: • Focus your message on a specific project • Set the campaign goal realistically • Match your campaign deadline with a project start date or other offline deadline • Invite, invite, invite – the more people you involve, the more donations you will receive • Share your story with a Klog – the most successful campaigns have Klogs (Karma Blogs) that describe the success of the program in the past and then show the results of the latest fundraising efforts One of the many successful campaigns on Karma411 • Features • Online form for creating campaigns quickly • Easy to use tools to edit and update your campaign • Online credit card transactions with no commission fee • Full reports for nonprofit to track donations Who is running campaigns on Karma411? Karma411 works for all types of nonprofits – from large to small. Here are a list of successful partners who have run campaigns on the site. Phone: 516.883.5555 Fax: 732.555.555 Karma411 PO Box 415 Port Washington, NY 11050 www.karma411.com info@karma411.com

6. Connect with a Cause

7. Karma411 is a rapidly growing cause-related social networking site. Here, you can do good for yourself, your friends, and the causes you care most about. Karma = Belief + Action Phone: 516.883.5555 Fax: 732.555.555 Karma411 PO Box 415 Port Washington, NY 11050 www.karma411.com info@karma411.com