Social Media – A quick summary

1. Social Media – A quick summary Nick Drake

2. What is Social Media • Websites essentially broadcast information out to people. They don’t lend themselves to being interactive. • Social media promotes two way conversations. People can if allowed comment on what is written. Social media is about short and punchy news items. • Social media is about now and the future

3. Which Social Media tools? • There are a lot of social media tools out there. These are the ones that we would recommend in the order we would recommend them • Facebook – the most widely used product – fastest growing demographic – over 35’s • Linked-In – this is what business people use, not great for advertising events but probably better for membership development. • Twitter – instant short bytes of information – its about sharing the moment or the instant comment. • You Tube – a way of getting your moving images on the web for free.

4. Facebook – Person or Page • We have looked at this for sometime • Results indicate that you are probably better having a club page rather than a club entity. • With pages you don’t get “friend collectors”. • You can have multiple administrators. • You have more control. • You will get the name for the page that you will generally want.

5. Integrate you Social Media • If you are using multiple social media and web platforms integrate them. • When you put a new article on the website make sure your social media pages are updated to reflect this • Point your Social Media pages back at the website for reference information.

6. Make sure you portray a proper image • In Social Media it’s very easy to portray the wrong corporate image • Consider what you write and what images you display • Avoid in jokes that will only entertain the members • Avoid Rotary jargon.