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WAVE OF CHANGE

WAVE OF CHANGE. How can we use social media? Alyssa Ketterer, Digital Marketing Manager, SIA. Social Media: Not a fad… it’s a way of life. How can we use social media?. What are your goals?. As SIA Governors… what are your goals when using social media? To reach members

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WAVE OF CHANGE

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  1. WAVE OF CHANGE How can we use social media? Alyssa Ketterer, Digital Marketing Manager, SIA

  2. Social Media: Not a fad… it’s a way of life

  3. How can we use social media?

  4. What are your goals? As SIA Governors… what are your goals when using social media? • To reach members • To communicate with fellow Governors • To share information from Headquarters • _________________ • _________________

  5. Just because 200 + social networks exist… doesn’t mean you have to be on every single one. Facebook? Twitter? LinkedIn? Pinterest? Where is your audience?

  6. Soroptimists are on Facebook!

  7. Facebook Group: SIA Region Governors

  8. The #1 way you can share messages from Headquarters is… • (drum roll please) • Share posts from SIA’s and LYD’s facebook pages! So easy!

  9. Great Examples: • Message from Headquarters • Posts to YouTube • Local Member Update

  10. Best Practices: Facebook • Page v.s. Profile • Page = organization, club, company, etc. • Profile = personal (aka must be a person, human body) • Page Administrators • Identify multiple Page Administrators to help with creating more content

  11. Best Practices: Facebook • Timing • Best times to post = during downtime + weekends • Morning: 8:00AM – 9:00AM • Lunch: Noon – 1:00PM • End of Work Day: 4:30PM – 6:00PM • Night: 9:30PM – 11:00PM • Frequency = 3 or less posts/day • Use the new scheduling tool:

  12. Best Practices: Facebook • Engagement Tips • PHOTOS, PHOTOS, PHOTOS! (and tag people/organizations whenever possible) • Videos (people love watching stories come to life) • Short & Sweet: drive traffic to website • Ask questions: use polls to survey • Stats show that using Emoticons increases engagement!  • Always respectful & transparent • Have fun! Have a personality!

  13. Best Practices: Facebook How to create a Facebook interest list… (see handout: “Social Media Guidelines”)

  14. Key Take-a-ways: How can we use social media? Two-way, Instant Communication • Connect w/ Governors • Share information from Headquarters • Share updates from local clubs & members Maximize Engagement (see “Guidelines” handout) • Short & Sweet posts • Make it visual (photos/videos) • Timing • Listen & Respond • Have fun! Have a personality  Get Organized • Page v.s. Profile • Multiple Page Administrators • Set up Interest List to help filter your newsfeed

  15. Helpful Links: HOW TO’s • How to create a Facebook page: • http://www.facebook.com/help/sign-up • How to create a Twitter account: • http://bit.ly/ntt66z • How to upload videos to YouTube: • http://bit.ly/x62L7S • How to set up a LinkedIn account: • http://learn.linkedin.com/new-users/ • How to shorten links with bitly: • https://bitly.com/

  16. Questions? Connect! CONTACT INFORMATION Alyssa Ketterer Digital Marketing Manager Soroptimist International of the Americas LiveYourDream.org alyssa@soroptimist.org NEED HELP? https://www.facebook.com/help Soroptimist International of the Americas LiveYourDream.Org @soroptimist @LYDorg www.youtube.com/siahq www.youtube.com/LiveYourDreamOrg Group: Soroptimist International of the Americas pinterest.com/pinyourdream/

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