1 / 9

Seminar on Hybrid Television (Brussels, 8 March 2012)

Seminar on Hybrid Television (Brussels, 8 March 2012) EBU Principles for Internet Connected and Hybrid TV. Michael Wagner, EBU. Why EBU Principles. Broadcaster-driven HBB systems are promising... - they protect and enhance the value of broadcasting services

dexter-rios
Télécharger la présentation

Seminar on Hybrid Television (Brussels, 8 March 2012)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Seminar on Hybrid Television (Brussels, 8 March 2012) EBU Principles for Internet Connected and Hybrid TV Michael Wagner, EBU

  2. Why EBU Principles • Broadcaster-driven HBB systems are promising... - they protect and enhance the value of broadcasting services - they maintain a high level of consumer protection • ...but they are only part of the overall picture - Samsung TV, Google TV, etc. - limited influence of broadcasters • EBU Principles are targeting hybrid TV systems in general - EBU Members call for all systems to be designed in ways which respect the proposed basic Principles

  3. The EBU Principles • ...are based on discussions with broadcasters worldwide - see the World Broadcasting Union discussion paper of January 2011 • ...are in the form of an EBU policy paper - adopted by the EBU Executive Board in April 2011 • ...are meant as a contribution for discussion with other stakeholders (industry, regulators) - not an industry Code of Conduct • ...are without prejudice to more detailed or stricter rules at the national level

  4. Aims • to allow all stakeholders to seize the opportunities offered by hybrid systems - A common understanding among stakeholders should ease the introduction of hybrid systems • to provide safeguards against potential risks - Measures embedded in the design of hybrid systems - protection by design - are often more effective than ex post intervention - Recognition that public interests (e.g. protection of minors) have to be respected

  5. First challenge: accessibility • Broadcasters' content must remain easily findable and accessible for viewers • Viewers must be enabled to access any application or portal provided by broadcasters while watching their channels • Intermediaries must not destroy the channel experience • Providers of hybrid TV portals and other intermediaries must guarantee non-discriminatory access • Audiovisual programmes must be properly referenced by media search engines

  6. Accessibility: different visions

  7. Second challenge: content integrity • The integrity of broadcasters' content and the economic value of their services must be protected against overlays and other "parasitic" behaviour by third parties • The authentic display of audiovisual content benefits the user's viewing experience • Overlays on the television picture should occur only following an active decision by the viewer • While viewers may wish to aggregate content from different sources, there must always be a clear identification of the content source

  8. Content integrity: different visions "Yahoo's Connected TV knows what you're watching and can display overlays based on it" (Source: CNET/Yahoo)

  9. EBU Principles: what effect? • Discussions with TV manufacturers • Presentations to regulators • Will it impress the designers of future hybrid TV systems? • In the EBU's view: voluntary alignment would reduce the risk of litigation and the need for regulatory intervention.

More Related