Project Type : Residential condominiums Product Type : Medium-rise development

2. Project Type : Residential condominiums Product Type : Medium-rise development Unit Type : 2-BR, 3-BR, 3-BR Tandem No. of Buildings: 7 Mid-rise buildings No. of Units : 738 Price Range : P2.26M – P5.25M RFO : August 2009 (Honolulu) Project Overview

3. Ohana Place ALABANG-ZAPOTEROAD SM SOUTHMALL TOYOTA ALABANG Location Map

4. Business District Madrigal Business Park – 1.90 Km Filinvest Corporate City – 2.08 Km Makati CBD – 19.00 Km Commercial SM Southmall – 0.80 Km Alabang Town Center – 1.30 Km Westgate Center Alabang – 2.25 Km Festival Supermall – 2.80 Km Schools San Beda College – Alabang – 1.50 Km De La Salle Zobel – 2.22 Km Southridge – 3.61 Km Woodrose – 3.95 Km Univ. of Perpetual Help – 4.31 Km Southville Int’l School – 4.80 Km Hospitals Alabang Medical Clinic – 0.85 Km Asian Hospital – 3.86 Km Perpetual Help Hospital – 4.00 Km Las Piñas Doctors Hospital – 4.30 Km Area Distances

5. MARKET STUDY / COMPETITIVE LANDSCAPE

6. Background: • Last January 2008, DMCI Homes Marketing Research conducted a Competition Scan in Las Pinas among comparable residential projects offered within Php 1M – 5M. These are mostly house and lots/townhouses located in subdivisions/ pocket developments. • In March 2008, Marketing Research conducted a Product and Concept Test, dubbed as Project Lilo, to explore the market and thereby provide insights and learnings for Project Development and Marketing Management units for better planning, development and marketing of the project. • Respondents included in the study where prospective buyers of residential condominiums coming from the South of MMLa (Las Pinas, Muntinlupa, Paranaque) as well as nearby cities – Cavite, Paranaque, Manila.

7. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

8. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

9. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE 6.

10. PRIMARYTARGET MARKET

11. Demographics Decision-makers, aged 30 – 45 years old, either young families or full nesters, been living in Las Piñas for a long time already, with children 2-3, occupying middle to top management positions in reputable firms. They could be entrepreneurs, with a combined monthly household income ranging from Php 100,000.00 - Php 200,000.00. They may already have a primary house or are still renting. Primary Target Market:Upgraders residing in Las Piñas

12. Psychographics They are looking for an ideal home located in Las Pinas, where they have been accustomed already, that is easily accessible to everything important to their family’s needs. They aim to achieve a balance between work and home life, hence, they would want to come home to a secured community which affords them to relax and unwind after a long day’s work, sharing bonding moments and activities with their children. Upgraders

13. Upgraders

14. Upgraders

15. SECONDARYTARGET MARKET

16. Demographics Start-up young families or married couples between late 20s to 40 years of age with 1-2 kids, from toddler to elementary level, occupying from middle to top management positions in reputable companies with a combined monthly household income of P100,000 – P135,000. They are currently living in cities near Las Piñas, namely: Parañaque, Muntinlupa, Cavite and Laguna Secondary Target Market:Early-Nesters

17. Psychographics They are currently on a look out for a home which is close to their place of work, malls, and schools in the South Metro Manila area. Since they are still raising a young family and their careers are a priority as well, they are looking for a home that is moderately priced but at the same time, they would like their community to be secured, well-kept and organized to bring up their children. Early-Nesters

18. Early-Nesters

19. PROJECT NAME & LOGO

20. PROJECT NAME OHANA PLACE Part of Hawaiian culture, “ohana” means family in an extended sense of the term including blood-related, adoptive or intentional. The term emphasizes that family and friends are bound together and members must cooperate and remember one another. The root word “oha” refers to the root or corm of the kalo, or taro plant – a staple food in Hawaii. In contemporary Hawaiian life, an “ohana unit” is a part of a house or a separate structure on the same lot that may contain a relative but which may not be rented to the general public.

21. CONCEPT ANALOGY HAWAII OHANA PLACE The shape of Ohana Place imitates the configuration of the Hawaiian islands

22. BUILDING NAMES Taken from key places and destinations in Hawaii Honolulu Maui Lanai Hanalei Kauai Lanikai Anahola

23. LOGO The logo, in vertical orientation, consists of 3 main elements, namely: text, a graphical icon and color. The text is simple yet regal. The typeface used in “OHANA” lend a uniquely Hawaiian-tropical flavor to the text rendering. The gumamela flower, used as the logo icon, is closely identified with the island of Hawaii, being the island’s national flower. It is a commonly used symbol of the famous Hawaiian hospitality and spirit. It is also closely associated with recreation and leisure, two values that living in Ohana Place stresses. The font is in dark blue shade while the icon is in chrome yellow color - two colors that are highly complementary and were chosen for their easy visibility and cheerful tone.

24. PANTONE GUIDE

25. VALUE PROPOSITION

26. VALUE PROPOSITION What : The only Hawaiian–inspired mid-rise residential community in Las Piñas Where : That offers a true Hawaiian resort ambiance How : For the underserved families with modest income Who : Aspiring to live in a secured and harmonious themed-resort community Why : Closest to central business district in the south of Metro Manila When : in increasing compromises due to daily stress

27. Uniquely Hawaiian-inspired residential development The project offers a distinct Hawaiian-resort ambience right from the entrance gate to building facades, and the central amenity area, which consists of a curvilinear swimming pool, an island bar with coconut trees and huts, and water slides and cascades ---- all aimed towards giving its residents a resort lifestyle of total fun and relaxation.

28. Great location The project is strategically located along Alabang-Zapote road and is a short-drive away from SM Southmall. It is also close to the city’s main commercial and retail establishments, finest schools, modern hospitals, public transports and very accessible via major thoroughfares.

29. Fosters Secured and Harmonious Community It is a gated and secured community development and has exclusive facilities and amenities for comfortable living, and which also encourage neighbors to interact and blend harmoniously.

30. Offers essential property management services A professional property management team will ensure the upkeep and maintenance of the whole development even after it has long been sold out. Aside from handling maintenance of facilities, the team will also organize community activities that encourage the neighborhood to bond and live harmoniously, enhancing the community’s living environment.

31. CONCEPT STATEMENTS

32. Campaign Message Ohana Place, inspired by Modern Polynesian theme, offers relaxed living by bringing together wide open landscape with lush tropical greenery, resort-like amenities with the convenience of professional property management service in one secured community. Here, elements unify to provide you the feel and spirit of Hawaiian living within the comforts of your home.

33. Imagery

34. Print Ad Concept

35. Print Ad Copy

36. PROJECT IN FOCUS

37. PROJECT IN FOCUSSite Development Plan Lanikai Kauai Anahola Lanai Maui Honolulu Hanalei

38. Modern Polynesian Distinct façade details Roof: Modern roof material in the form of asphalt shingles that imitate the look and color of traditional thatched roof Projecting elements i.e. wood beams in the middle Steep peak-roof style, large overhangs Simple lines, white stucco walls, light colored accents of wood and stone PROJECT IN FOCUSArchitectural Theme

39. Colorful tropical plants such as gumamela and palm which are abundant in Hawaii PROJECT IN FOCUSLandscaping

40. PROJECT IN FOCUSDevelopment Features • Grand entrance, with proximity card access • Electric perimeter fence • Overhead water tank and cistern • Garbage collection facilities • Back-up generator for the Clubhouse • WI-FI connectivity at the Clubhouse

41. PROJECT IN FOCUSBuilding Features • Resort-themed receiving area at the upper ground floor • Single-loaded, inside corridor design • Landscaped atrium at the upper ground floor • Covered parking at lower ground floor • Service area at roof deck with provisions for individually metered water and electricity • Elevators in all buildings • Fire alarm and fire hose cabinets at corridors • Fire exits at both wings • Individual mailboxes • Balcony in all units

42. PROJECT IN FOCUSUnit Features • Provision for individually metered electricity and water • Provision for Cable TV connection • Provision for Telephone connection • Provision for A/C for Master’s Bedroom and Bedroom 2 • Provision for washer connection • Kitchen cabinets with provision for stand-alone range and single-bowl sink • Kitchen exhaust fan for inner units / Provision for rangehood for end-units • Insect screens for windows except awning window • T&B exhaust system • Smoke detectors

43. PROJECT IN FOCUSBuilding Floor Plan – Upper Ground Elevator Stairs Facing Amenities HONOLULU 42.00 sqm 49.50 sqm 51.00 sqm 60.00 sqm 66.00sqm 84.00 sqm ** only 20 units / floor

44. PROJECT IN FOCUSBuilding Floor Plan – 2nd to 5th Floor Elevator Stairs Facing Amenities HONOLULU 42.00 sqm 49.50 sqm 66.00sqm 84.00 sqm ** only 21 units / floor

45. PROJECT IN FOCUSUnit Mix * Tandem unit = Two (2) 42.00 sqm units

46. PROJECT IN FOCUSUnit Floor Plan – 42.00 SQ.M. Facing Amenities

47. PROJECT IN FOCUSUnit Floor Plan – 49.50 SQ.M. Facing Amenities

48. PROJECT IN FOCUSUnit Floor Plan – 51.00 SQ.M. Facing Amenities

49. PROJECT IN FOCUSUnit Floor Plan – 60.00 SQ.M. Prime 2-BR unit, only 1 per building, located at UG Facing Amenities

50. PROJECT IN FOCUSUnit Floor Plan – 66.00 SQ.M. Facing Amenities