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Political campaining

Political campaining. Questions. What problems could be related to political campaigning? What are the trends in your country? Is the media or the politics the driving force behind these changes?. Concepts. Americanization Personalization Negative campaigning Market-orientation

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Political campaining

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  1. Political campaining

  2. Questions • What problems could be related to political campaigning? • What are the trends in your country? • Is the media or the politics the driving force behind these changes?

  3. Concepts • Americanization • Personalization • Negative campaigning • Market-orientation • Mediatization • Agenda setting • Pack journalism • E-democracy • Political cynism • Spectacularization

  4. Zambia • Personalization: • 2008 presidential elections focused on individuals rather than issues that affect people

  5. Zambia • Mediatization • Negative campaigning: • ”HH is immature, Munkombwe” (Post newspapar) • ”Rupiah is sleepy” (10/10/08) • Chimba III documentary

  6. Finland • Market-orientation • Political advertising • Hijacking the message of the opponent • Case study: Kokoomus (conservative party)

  7. Tanzania • Americanization: Chadema, CCM • Personification: J.Kikwete • Negative campaigning: CCM vs CUF • Spectacularization: CCM and Chadema • Agenda setting • Political cynism:

  8. Chadema

  9. Chadema

  10. Questions • What problems could be related to political campaigning? • What are the trends in your country? • Is the media or the politics the driving force behind these changes?

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