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Safeguarding Intellectual Assets ?

Safeguarding Intellectual Assets ?. JC Spender - ESADE & Lund www.jcspender.com. the intangibles/ intellectual assets/ capital story. Nick Nairn Edvinsson, Bornemann & Will - InCaS. real simple message. ‘intellectual assets’ may mislead us - seriously

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Safeguarding Intellectual Assets ?

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  1. Safeguarding Intellectual Assets ? JC Spender - ESADE & Lund www.jcspender.com

  2. the intangibles/intellectual assets/capital story • Nick Nairn • Edvinsson, Bornemann & Will - InCaS IFKAD 2009

  3. real simple message • ‘intellectual assets’ may mislead us - seriously • it’s not about stuff ‘out there’, it’s about us and how we influence each other • the different kinds of thinking we do: • what are the facts ? • what do the facts mean ? • how do they relate to practice ? • how do these differences affect managing ? • different kinds of knowing (people) vs different kinds of knowledge IFKAD 2009

  4. people ? • in the KBV people are what and how they know - and how that matters to the organization • OK, people calculate - but the KBV implies a non-mechanical view in which they also recall, emote, sympathize, socialize, imagine, get depressed, etc. and do stuff. • the KBV challenge: how to manage real people engaged in a-rational modes of thought ... when incentives and information fail IFKAD 2009

  5. off into epistemology ... • episteme, techne, metis, phronesis,... • data, information, knowledge, understanding, wisdom • explicit, tacit • human, social, organizational capital • data, meaning, practice Oh no !! modeling the knower rather than the knowledge IFKAD 2009

  6. thinking about knowers Yes ! NO knowledge types PRACTICE MEANING DATA RATIONAL IMAGINATIVE AGENTIC people types IFKAD 2009

  7. K-absence or K-assets ? • why are imagination and agency so crucial ? • Murphy’s Law - uncertainty, plan breakdown • solution - workarounds, discovery, innovation, immersion - agency in-the-world • knowledge vs knower - kinds of people • KBV prioritizes agentic doing over rational decision-making IFKAD 2009

  8. bottom line - safeguard your agents rather than your ‘assets’ • there is nothing ‘out there’ - it’s all about knowers • K-based HR distinctions - beginning with rational, imaginative, and agentic • identification, training variations, retention • organization as network of diverse purposive relationships • sympathetic, humanist + objective, rationalist • created, shaped and held together by KB-leadership IFKAD 2009

  9. IFKAD 2009

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