Why Affiliate Marketing is a blessing in disguise for indian companies??

1. Why Affiliate Marketing is a blessing in disguise for indian companies??

2. A Brief Overview: It is described as a low risk and high reward strategy for business promotion focusing on greater exposure of the brand. It involves using third-party websites for the ads & sale of the products of a company on a profit-sharing basis.  By partnering with professional affiliate marketing agencies in India the businesses can boost sales and increase their profitability quite significantly. It helps companies overcome the challenge of generating authentic leads & increasing the traffic volume to their website.

3. Understanding the working of Affiliate Marketing: It's based on using third-party websites for promoting & selling products of a company known as retailers on commission basis. For this, the retailers need to provide a unique link to the publishers, which directs traffic to the company website.  The publishers receive a pre-decided percentage of the sale amount, every time a lead makes a purchase.  This strategy works best for organizations operating with a limited marketing budget.

4. Key Benefits of Using Affiliate Marketing: People look at Affiliate Marketing with skepticism as they are already involved in a wide range of marketing strategies & channels. The best way to overcome any doubts is by learning about the below-discussed key benefits offered by this marketing strategy.

5. Freedom to Handpick Affiliate Partners: The retailers get the freedom to choose their affiliate partners from literally hundreds of options available. Since the publishers get an opportunity to earn a passive income with minimal investment, they are willing to participate in such programs. The retailers can assess suitability of the applicants and accordingly consider the best suitable ambassadors.

6. Focused on Generating Targeted Traffic: Most business websites receive a wide variety of traffic, a large percentage of this traffic is either irrelevant or unwanted. Using an affiliate marketing strategy helps businesses in generating targeted traffic towards their website.  This is ensured by choosing affiliates who have a proper understanding of the industry & are already active in the specific niche.

7. Pay Only for Actual Performances & Sales: There is a major difference between Affiliate Marketing and PPC campaigns. Unlike PPC, in Affiliate Marketing, retailers are required to pay only after the successful completion of a sale. Thus the retailers are required to pay only for the actual performance and sales generated by their affiliate partners.

8. Limited Start-up Cost: An affiliate marketing program proves to be cost-effective from the very beginning.  The retailers need to make a very small initial investment for hiring, significantly lower than hiring a marketing agency. Moreover, working with a renowned affiliate network platform makes setting up the program extremely easy & stress-free.

9. Enhanced Brand Awareness: One of the biggest benefits offered by affiliate marketing is that it helps in enhancing business brand awareness quite effectively. It improves brand awareness by increasing exposure to new audiences and strengthening the trust of existing customers. This can create a huge potential for business growth and market expansion in a budget-friendly manner.

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