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Why Theme based ad group is important in AdWords

Ad Group is a single set of advertisement options that run in a specific set of keywords in Google Ads. They are basically used to keep Google Ads account coordinated. An Ad group mostly contains one or more ads which have the same targeted audiences.

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Why Theme based ad group is important in AdWords

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  1. ​Why Theme based ad group is important in AdWords      ​ Ad Group is a single set of advertisement options that run in a specific set of ​keywords​ in  Google Ads. They are basically used to keep Google Ads account coordinated. An Ad group  mostly contains one or more ads which have the same targeted audiences.     Ad Groups are used to collect user accounts, computer accounts, and other groups into  manageable units. Working with groups instead of individual users helps in developing the  organization.  Google Ads are mostly categorized into three layers:   1. Account   2. Campaigns, and   3. Ad groups.     account is associated with a unique ​email​ address, password, and billing information. Google  suggests having at least a 2-3 ad group. This suggestion is based on a number of impressions  and engagement been received on that ad group.    This suggested number of advertisement is based on a number of impressions and engagement  received on your ad group.   

  2.     Importance of theme-based ad group       1.Good Quality Score    Good Quality Score is the metric that Google uses to determine the quality of the  advertisement copy and landing page. It’s then used to calculate (CPC) i.e cost per click and ad  rank for that particular keyword. The higher relevance and Quality Score, then the better ad  rank. A good Quality Score for keywords is between 8 and 10.    2.Specific ad text     This text ad is a form of the marketing process which advertisers use to promote their product  or service on the Search Engine. This Ad text suggests the specific type of text which have been  used for promotion. Promotion of service or product gets 65% of clicks on a specific ad text.          3.Performance comparison    Best theme keywords make it is easy to compare performance across product categories.     4.Easy to expand    When you have to add new keywords you know exactly which ad group to put them in  because you have built the right foundation.    5.Ad group bids    An ad group is a collection of ads that are generated by a shared set of keywords. When a  new ad group is created it will prompt to create an initial ad and its keyword list. So due to  which we will get default bid (Maximum) CPC. This default bid is a convenient way to manage  the bids for all keywords in the ad group.        Visit us at: ​https://www.bizizz.com

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