HED : Employees Review | How Beneficial Are Online Employee Reviews?

1. HED: Employees Review | How Beneficial Are Online Employee Reviews? Your brand reputation depends on how people perceive your business. But, that does not only include customer testimonials. Your employees can ask as spokespeople for your company while out of the office. How they talk to their friends and family, as well as anyone they cross paths with, creates an impression of your brand. But, having your employees review their experience at your company is key to its evolution.

2. Whether they are good or bad, here is why you having your employees review your business online is smart for business: You Can Learn How Your Business Is Perceived People who take the time to share their thoughts online, chances are they have something to get out. Their blunt honesty may take you aback – or make you really proud – but it will benefit your business. Online reputation management is very important. So, when employees give the internet a piece of their mind about your company, you’re more likely to push for change. On the flip side, you could get amazing reviews that encourages others to get excited about your business! That is a risk you should be willing to take. You Learn More About Your Employees When employees review your business, you not only get positive attributes shared, but you can address any concerns specific to them. This makes it easier to improve employee morale and retention. This can also breed trust between employers and employees. If you ask employees to leave an online review, it shows that you trust them enough to have them speak openly. If someone posts anonymously, simply address any concern in general.

3. Not to mention, the more reviews you have, the better your relevancy. That means review websites will give your company a better search ranking and more visitors. Where Do Employees Review Businesses? It is unlikely an employee will go on your Facebook page and leave a review. They are going to post where other potential employees will see. Glassdoor, Indeed and CareerBliss are three of the most popular sites for employee reviews. Yelp is even growing as a platform for employees. However, Yelp does ask that employees do not leave comments on their employer’s page. How Do You Respond? Your response can make or break your reputation. There is a good chance you will get a bad employee review at some point in time. But, if you come back, representing your company, with hostility and more negativity, people will perceive your company as such. When employees review your company – after encouragement or out of their own will – you need to be respectful of their opinions. There is no reason to put all of your internal issues on the internet for anyone and everyone to see. Address them politely and professionally, and steer any further conversation off of the internet.

4. Want to Learn More About Building a Digital Reputation? Digital Resource’s talented staff is dedicated to building online presences for businesses. Getting employees to review is just one aspect of digital reputation management though. Contact us today to learn how our services can benefit your business!