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The Fundamentals of SEO and Content Marketing

Paying attention to these main areas of SEO will help you get the most out of your content marketing schemes.

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The Fundamentals of SEO and Content Marketing

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  1. https://www.digitalsearchgroup.com.au/ 3 SEO and Content Marketing Factors that Help Boost Your Marketing Campaigns Crucial elements of SEO and Content Marketing

  2. Effective and Economic Web Design These three areas of SEO are absolutely crucial to your content marketing campaign, so be sure to pay close attention to them: • Online content marketing mainly deals with the way people interact with your website. Create a favourable impression with user friendly, easy to navigate and responsive websites that can be viewed on mobile devices and PCs.

  3. To reduce your bounce-rate for better rankings, be sure that your website has a fast loading time by incorporating media files that are not too large or of high quality. A slow loading time discourages users from visiting your site, which doesn’t sit well in the eyes of search engine crawlers. • Ensure that your site is indexed and structured neatly to allow for easy navigation from users. Crawlers should also find it easy to get around your site, so make sure that every page is properly linked to one another, and that there is no duplicate content.

  4. Producing content for crawlers and surfers • Write articles that are relevant to your site and interesting to read to attract users to it. • Use your content as an opportunity to spread link juice around your site by linking pages into your articles, • this will further assist crawlers to navigate your site. • Make sure that your content is as natural as it can be, and avoid keyword spamming by spacing them out over your text and media.

  5. Maintaining a backlink profile • Maintain a stringent and regular publishing schedule to keep your site active. If you are having trouble finding the time to do so, seek help from experts. Contact theagency online at www.digitalsearchgroup.com.au. • Gathering backlinks from other reputed sites will boost your SEO ranking as though those sites were vouching for yours.

  6. Often enough, creating good content should attract backlinks from sites that have found your articles useful, just another reason why content is king. • You may have to physically get into contact with website administrators and ask them to backlink your website. Do this by researching only the most relevant ones, and sending them personalised emails or phone calls. • Creating a backlink profile and auditing your site to manage those that you have (including the ones you don’t want) is an important part of developing a content marketing strategy. For this reason, it is often beneficial to let a team of pros from a digital marketing agency handle it for you.

  7. CONTACT Phone +61 (02) 9844 5495 Address Suite 1A, Level 2, 802 Pacific Highway, Gordon, Sydney, NSW, 2072, Australia Email enquiries@digitalsearchgroup.com

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