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The social networks of social media

The social networks of social media. What the past minute looked like. 277,000 logins on Facebook 1.3 million views on YouTube 320 new Twitter accounts 204 million emails sent. Social media is about social networks. Everyone has a network. Laina Morris (aka Overly Attached Girlfriend).

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The social networks of social media

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  1. The social networks of social media

  2. What the past minute looked like • 277,000 logins on Facebook • 1.3 million views on YouTube • 320 new Twitter accounts • 204 million emails sent

  3. Social media is about social networks

  4. Everyone has a network

  5. Laina Morris(aka Overly Attached Girlfriend) • 159,863 followers • 487,188 subscribers • 68,370,349 video views • Dare to Share episode 1: 932,295

  6. New influencers • Bloggers • Vloggers • Twitter accounts • Niche news sites • Online communities • Example: World Vision Vloggers project by @richendag

  7. Give your message away Encourage others to tell the story

  8. “Shareables” User generated content (UGC) connects you to a community of networks

  9. UGC is not new, but the medium has evolved “Social media is like word of mouth turned up to 11”

  10. Sharable images “Marriage is the easiest equation on the planet to me. Two Humans + Love + Life Long Commitment = Marriage” -CC Chapman

  11. User generated content • News articles • Blog posts • Photos • Reviews • Petitions • Personal fundraisers

  12. What does it take? • Be clear about your message • Make it easy to participate • Make it easy to share • Set an example • Give incentives • Say thanks

  13. Resources • http://smartservicescrc.com.au/files/files/Social-Media-Volume2-User-Engagement-Strategies.pdf • http://tim.anewleaf.com.au/files/2013/03/Social-Media-for-Advocacy-v1.pdf • http://www.connectingup.org/learn

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