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The Laptop Presentation

The Next Frontier. The Laptop Presentation. Michael Sheets Director of Needs Based Sales. You are an Agency Builder A leader truly grows when his or her agency grows The laptop is KEY to growing the size of your agency IT IS YOUR BIGGEST AGENCY BUILDING TOOL. WHY Laptop .

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The Laptop Presentation

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  1. The Next Frontier The Laptop Presentation Michael Sheets Director of Needs Based Sales
  2. You are an Agency Builder A leader truly grows when his or her agency grows The laptop is KEY to growing the size of your agency IT IS YOUR BIGGEST AGENCY BUILDING TOOL WHY Laptop
  3. The laptop presents and sells based on the client’s own specific needs. There is no subjective agent opinion, only the clients’ true situation It determines needs specific to each family, accounts for current insurance in place, and covers what has been left off. As a result, client’s buy only what they need, not what an agent “thinks” they can afford. NEEDS BASED SALES
  4. Better trained agents Easier trained agents More premium per application Higher quality of business Increased professionalism Improved closing ratio Increase in referral collection and sales Increase in Agent retention Actual benefits of laptop presentation
  5. What the laptop has accomplished so far...
  6. Why the laptop works…
  7. Increased agent retention
  8. It’s not for your personal sales, its for your agency growth. Stay consistent to the system so the middle 80% can duplicate and grow as well. System
  9. The Sales Process
  10. 3 components of success
  11. Rapport Building with the Laptop Agent 50% Laptop 50%
  12. Balance between agent and laptop
  13. When the videos are set up and introduced the right way the client will understand WHY they need what you are showing them. When you provide tie downs the client will remember why they need what you are showing them. Transitions and tie downs
  14. Sell the need: Client buys
  15. I – r – t
  16. Introduce and play the video
  17. Recap the benefit
  18. Tie down
  19. Needs based closing
  20. Sell the concept
  21. The laptop: for agency building
  22. The three simple basics
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