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Implementing Discounting Without Hurting Your Brand

Nails are a robust fast growing industry with the key driver being gel polish.Today nail art is mainstream the way tattoos were years ago.The promise of polish-smooth application and a quick 10 minute removal was an instant hit with consumers.

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Implementing Discounting Without Hurting Your Brand

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  1. Implementing Discounting Without Hurting Your Brand

  2. Nails are a robust fast growing industry with the key driver being gel polish. • Today nail art is mainstream the way tattoos were years ago. • The promise of polish-smooth application and a quick 10 minute removal was an instant hit with consumers.

  3. The social media also did its bit to boost the nail business. It does not take long to see the popularity of nail art on both Instagram and Pinterest. • Importantly a career of doing nails has achieved the respectability it deserves. • A great thing about a nail career is the pay is good, not much qualification is required and you are not required to stand on your feet for the full 8 hours.

  4. Gel Systems • While gel systems for pedicures were present for more than 2-3 decades, the recent surge in popularity is primarily triggered by state-of-the-art technology advances. • The technology improvements have made them user-friendly, faster and safer than earlier systems.

  5. Gels are far more durable than nail polish. Customers require fewer trips to the salon making for larger intervals between applications. • Importantly, the present gel market offers women rich and varied color choices of shades comparing well with the selections available for nail polish.

  6. What are the differences between nail polish and gel? • Gels are nail enhancements that build up nails. • Nails on the other hand are straightforward thin film coatings. • Nail polishes are easier to apply than gels. For a woman who desires a color change often, nail polish is a better choice than gel.

  7. Are gels favored more than nail polish by customers? • Even though gels do have several advantages, some women may not prefer them. The reasons being: • Gels are serviced in salons and are significantly costlier than manicures and nail polishes. • Even though the present generation gels takes much less time to apply, it still takes longer duration than a nail polish.

  8. The good news is at-home gel manicure systems have hit the market. • SensatioNail is a leader in this segment riding on its SensatioNail LED technology and proprietary gel formulas. • The company is promising women salon-quality finish that is user-friendly and cost effective for everyday use. • Consumers are offered sensationail discount code, which they can redeem to get products at a discounted price.

  9. SensatioNail starter kits are very popular. It contains everything that a woman needs for 10 gel applications. • The kit is inclusive of LED lamp that is crafted perfectly to flash-cure gel polish by sticking the color to provide a glossy finish. • Sensationail offers consumers total gel polish removal solutions by way of Gel Polish Removal Kit and Gel Polish Removal Tool. • These as well as other products can be purchased online at discounted prices by redeeming sensationail promo code

  10. Why even a well-known brand like SensatioNail needs to offer coupons to customers to boost sales? • In the retailing space, marketers always evaluate whether it is a good strategy to discount product prices. • The concern is not just whether coupons will dilute the brand image but also about when to time the coupon offers.

  11. Savvy marketers adopt an intelligent discounting approach which involves keeping discounted products separate from the core or flagship brands. • They also target different consumer demographics for discounts. • Other tactics used include: • Emphasizing brand and product value • Making use of several sales channels to promote discounted items • Judiciously using marketing and promotional techniques like positive influencer reviews

  12. Maintaining brand and product quality • Many marketers have understood that as long as the brand and product quality are maintained there will not be any brand dilution while offering discount coupons. • This is true across all types of products and services. • Even CoachUp a service that connects athletes with private coaches offers coachup discount code to pull in customers. Any brand can play the discounting tactic provided a specific strategy is created.

  13. Don’t Pay All Website: http://www.dontpayall.com/ Email id: contact@dontpayall.com Thank You

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