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Assignment 2: Video / Film Clip on CSR / Sustainability

Assignment 2: Video / Film Clip on CSR / Sustainability. Student: Chou I, Cheong. The link. Starbucks Honoree Video - Sustainable Design Awards 2011 http://www.youtube.com/watch?v=qIQ62k7R8A0. Main idea of the video (1).

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Assignment 2: Video / Film Clip on CSR / Sustainability

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  1. Assignment 2: Video / Film Clip on CSR / Sustainability Student: Chou I, Cheong

  2. The link • Starbucks Honoree Video - Sustainable Design Awards 2011 • http://www.youtube.com/watch?v=qIQ62k7R8A0

  3. Main idea of the video (1) • The video told that Starbucks build new store base on the environmental concept, “green and naturally”, they try to reduce the waste, and use the materials which can be recycle.

  4. Main idea of the video (2) • Also, they build more widows, in order to use less electricity for the light.   • Therefore, this video is select because of it shows the sustainability of the company. • Moreover, it shows that the company uses the resource in both economically way and environmental way. 

  5. references • http://www.youtube.com/watch?v=qIQ62k7R8A0 • http://www.ema-online.org/2012/03/28/the-starbucks-sustainability-report/ • http://content.usatoday.com/communities/greenhouse/post/2010/04/starbucks-struggles-to-develop-recyclable-cups/1#.T8uQMtVcc1s • http://blogs.laweekly.com/squidink/2012/03/starbucks_has_venti_recycling.php

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