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Propaganda

Propaganda. What is it? How is it used?. What is propaganda?. Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause.

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Propaganda

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  1. Propaganda What is it? How is it used?

  2. What is propaganda? • Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause. • Therefore, propaganda may or may not be negative. However, its intent is ALWAYS to convince. The sole purpose of propaganda is to sell you something, be that an idea, a product, or a service.

  3. Ways it is used… • Write at least two examples of how propaganda is used in Animal Farm. • Share with a partner • Share with the class

  4. 7 Propaganda Techniques • Bandwagon • Testimonial • Transfer • Repetition • Glittering Generalities • Name Calling • Plain Folk

  5. Bandwagon • Everyone is doing it… • Be part of the crowd… • Don’t get left out…

  6. Bandwagon Video http://www.youtube.com/watch?v=mgr3_w4b_0Y&feature=related

  7. Testimonial • A famous person endorses a product • May also use someone who isn’t famous, but who claims to have used the product successfully to obtain their goals.

  8. Testimonial Video • http://www.youtube.com/watch?v=q4JIbb4LWQ4

  9. Transfer • Using words that will get your feelings about one thing transferred to another thing. • Usually deals with patriotism, but may also include • Love or popularity • Power and fame • Money and wealth

  10. Transfer Video • http://www.youtube.com/watch?v=m7pVU-ng0zE

  11. Repetition • Repeating a key word or phrase in hopes that it will be remembered. • A logo might also be used repeatedly. • I’m loving it! • Just do it

  12. Repetition Video • http://www.youtube.com/watch?v=-l5kKVQjQvg&feature=related

  13. Glittering Generalities • Using words that sound good, but don’t really mean anything. • Creates a favorable image in the mind of the consumer. • New and improved! • Bigger and better!

  14. Glittering Generalities Video • http://www.youtube.com/watch?v=s__nHCNT8y8

  15. Name Calling • Uses words to give you a negative impression of the other person or product. • Generally used in political campaigns

  16. Name Calling Video • http://www.youtube.com/watch?v=BpOvzGiheOM

  17. Plain Folk • Just one of the guys or girls • Used to appeal to the general public by saying that the people in the ads are the same as you, have the same problems, and understand you

  18. Plain Folk Video • http://www.youtube.com/watch?v=H9iAQYQKIaw

  19. Prediction How do you predict propaganda will be used in Animal Farm? Give specific examples of at least two different types of propaganda and how you think they will be used.

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