1 / 13

Week 4 – International Public Relations

Week 4 – International Public Relations. It’s a big world out there. It will be different. Except for that, nothing is guaranteed. Written report #1. Research an actual public relations campaign

dorie
Télécharger la présentation

Week 4 – International Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Week 4 – International Public Relations • It’s a big world out there. • It will be different. • Except for that, nothing is guaranteed.

  2. Written report #1 • Research an actual public relations campaign • Either contact an organization directly or rely on case study reports in various library books, the Internet and/or journals. • E.g. www.prcentral.com; www.1pr.com; www.prnewsus.com; www.prroundtable.org; www.ipra-net.org; www.prsa.org; www.iabc.org • This report should evaluate all campaign elements based on the RPCE model. • Come to class September 18 prepared to discuss the proposed topic of their project. • Report due October 28. • Written reports must be typed, double-spaced, be no longer than three pages and no shorter than two pages.

  3. The world in 1600 • Powerbase: military (primarily navy) • Spices • Slaves • Gold • Centers of power • Spain • England • Portugal • Netherlands

  4. The world in 1900 • Powerbase: wealth and military • International trade • Colonialism • Centers of power • England • Germany • France • Russia • United States

  5. The world in 2000 • New powerbase • Oil and other energy sources • Intellectual resources • Manufacturing resources and manpower • Shifting centers of power • United States • China • Japan • European Union • Middle East

  6. The world in 2050? • Issues: • Global climate change • Natural resource depletion • Fossil fuels • Water • Food • Population growth and shift • Increasingly available and affordable technology • Ideological conflicts

  7. Globalization of business & economics • Increased global trade • Overseas sourcing • China, Korea, India • European Union (EU) • Common currency (Euro) • Decreased internal trade barriers • NAFTA

  8. Invisible borders • Does company nationality matter? Why? • Headquarters • Manufacturing • Distribution • Taxes and tariffs • Meta-national entities • Shifts in power balance • Who has the power? Why? • Emergence of “telecommunities”

  9. For next class • Be prepared to discuss your Written Report topic.

  10. Bhopal – issues • Location • Distance from HQ • Language, cultural, governmental differences • Lack of telephone lines into city • Little interaction with the community • Company structure • UCIL ownerership vs UCC • Control & oversight of plant operations • Lack of cooperation for UCC PR staff • Lack of viable crisis management plan • Slow communication to US management • No local PR professionals

  11. Bhopal – lessons • Monitor internal activities • Maintain high standards • Eliminate irresponsible policies • Anticipate potential issues • Maintain crisis management plan • Do the research • It avoids surprises

  12. Bhopal – lessons • Be open and candid with the media and your publics. • Make immediate use of existing programs and accentuate their strengths. • Don’t forget secondary publics. • Shareholders, customers, government officials, etc. • Remember, every crisis is different.

  13. For next class: • CBB – Chap 7-8

More Related