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FY20 International Budget Proposal - Expanding Programs and Maximizing Impact

This budget proposal aims to replenish budgets in current markets, create new programs in Southeast Asia and South America, update assets for lasting effect, and create a moment around the Tokyo Olympics.

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FY20 International Budget Proposal - Expanding Programs and Maximizing Impact

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  1. International Program Budget Report Hannah Lindoff, April 23, 2019 FY 20 International Budget Proposal

  2. Glossary Funding: MAP (Market Access Program): Grant funds from FAS (Foreign Ag. Service), some limitations apply (i.e. no purchasing product, travel restrictions, no giveaways worth more than $2.00, no contractors over daily rate, etc.). ATP (Agricultural Trade Promotion): Grant funds from FAS, a one time pot of money to be spent on specific activities over two or three years). Restrictions apply. SDPR Match (Statutory Designated Program Receipts-Fish tax): All our match will now be SDPR. We must match MAP at 55% and ATP at 10%, however, some ASMI activities in other programs can count as match, therefore, we match slightly lower in actual cash. GBI (Global Based Initiative): ASMI participates in several of these projects but receives no direct funds, funding allocated through other cooperator groups. ~$100K Cochran Program: Grant funds for in-bound missions from emerging markets, separate from MAP. Four planned for summer 2019. ~$220K

  3. Budget Overview FY19 MAP: $4,212,420 Match: $2,537,580 Total: $6,750,000 FY20 MAP: $4,517,265 M-Match: $2,537,580 ATP: $2,251,866 A-Match: $114,334 Total: $9,421,045 Map: +$304,845 +7% M-Match: 0% change ATP: $2,251,866 New A-Match: $114,334 New

  4. Strategic Overview • From FY 15 to FY 19 we cut $1,801,407 from the international program • FY 20 we have ~$600,000 more than FY15 • Replenish budgets in current markets • Create SE Asia Program • Expand Brazil program to a South America program that includes Brazil, Argentina, Chile, Columbia, Ecuador, Peru and Uruguay • Include ASMI-wide activities in the international budget to “spread the wealth” • Focus on assets, updating video, for a lasting effect. • Create a moment around the Tokyo Olympics

  5. $9,421,045 • China –Just China • Japan- Just Japan • SEU- Spain, Portugal, Italy, Greece • NEU- UK, Ireland, Denmark, Sweden, Finland, the Netherlands • WEU- Belgium, France • CEU- Germany, Switzerland, Austria, Poland, Czech Republic • EEU- Russia, Ukraine, Romania, Georgia, Moldova, Belarus, Latvia, Lithuania, and Estonia • South America- Brazil, Argentina, Chile, Columbia, Ecuador, Peru and Uruguay • SE Asia- Thailand, Vietnam, Philippines, Malaysia, Singapore, Indonesia

  6. ASMI HQ, 11% SEU, 8%

  7. ASMI Headquarters: $1,019,961 +20%

  8. Global Budget: $365,000 +181% FY20 Breakdown: Trade Shows: $30,000 +100% Evaluation: $115,000 0% Sustainability: $220,000 New

  9. China Budget $1,319,113 +31% FY20 Breakdown: Consumer PR: $118,446 +9% LED Billboards: $50,000 New Retail Merch: $200,000 +5% Trade Shows: $115,000 +5% Trade PR/Ads: $106,000 -9% FS Promo: $105,000 +2% Chef Seminars: $59,000 +9% Training School: $42,000 +20% Chef Comp: $50,000 0% Contract Travel: $12,000 0% Retainer: $108,000 +6% Website: $140,000 +8% Trade Seminars: $40,000 New Product Showcase: $75,000 New E-Learn Platform: $58,667 New Ready to Cook: $40,000 New

  10. Japan Budget: $1,415,499 +37% Trade PR/Ad: $45,000 0% Trade Shows: $52,000 0% Website: $15,000 0% Roe Promo: $90,239 New Digital Trend:$50,000 New FY20 Breakdown: Consumer PR: $140,000 -6% Consumer Promo: $40,000 -11% Consumer Demo: $50,000 New Retail Merch: $297,000 0% Video Asset:$150,000 New FS promo: $94,260 0% Contract Travel: $9,000 0% Retainer: $285,000 +25%

  11. NEU Budget: $1,195,058 +22% FY20 Breakdown: Consumer PR: $176,000 0% Consumer Ads: $93,000 -2% Digital Assets: $90,000 New FS Promo: $110,000 +8% FS PR/Ads: $50,791 +2% Contract Travel: $13,500 0% Retainer: $250,000 +4% Trade PR/Ads: $50,233 +25% Retail Merch.: $254,534 0% Website: $7,000 +17% Digital Trends: $100,000 New

  12. SEU Budget: $793,833 +20% FY20 Breakdown: Trade Shows: $106,500 Trade Ads: $31,000 0% Retail Merch: $129,000 +13% Trade PR: $100,000 0% Website: $11,000 0% Retail Platform: $43,333 New HRI Trade Sh: $119,000 +4% FS Promo: $30,000 0% Chef Seminars: $27,000 -2% Chef/Trade Immersion: $65,000 New Contract Travel: $7,000 0% Retainer: $125,000 +4%

  13. EEU Budget: $442,934 +143% Trade Missions: $53,334 New Tech Education: $160,000 New Contractor travel: $12,000 0% Retainer: $75,000 +77% FY20 Breakdown: Trade PR/Ads: $60,000 -14% Trade Shows: $27,600 +57% Retail Merch: $55,000 +38%

  14. S. America Budget: $641,692 +72% FY20 Breakdown: Retail Merch: $127,025 -3% Trade PR/Ads: $0 -100% Website: $10,000 0% Trade Missions: $43,000 New Trade PR: $83,000 New Chef Education: $56,667 New FS Promo: $76,667 New Contract Travel: $10,000 0% Retainer: $235,333 +43%

  15. WEU Program Budget:$1,148,080 +18% FY20 Breakdown: Consumer PR: $77,580 +15% Media Ambass: $45,000 New Trade PR/Ads: $72,000 0% Trade Shows: $414,000 0% Retail Merch: $185,000 0% Website: $14,000 0% Find Supplier: $75,000 New FS Promo: $66,000 0% HRI Trade Shows: $15,000 0% Chef Seminars: $15,000 0% Online Chef: $39,500 New Contract Travel: $10,000 +25% Retainer: $120,000 +5%

  16. CEU Budget $749,876 +34% FY20 Breakdown: Consumer PR: $80,000 +23% Trade PR/Ad: $78,000 +4% Trade Shows: $45,000 +50% Retail Merch: $153,000 0% Website: $16,876 0% Seafood Univ: $50,000 New Online Market: $40,000 New Processor Info: $42,000 New FS Promo: $70,000 +17% HRI Trade show: $23,000 0% Chef Seminar: $20,000 +33% Contract Travel: $12,000 +33% Retainer: $120,000 +5%

  17. SE Asia Budget $329,000 New FY20 Breakdown: Trade Serv/Events: $105,000 New Trade Shows: $76,667 New Retail Merch: $70,667 New Chef Seminars: $38,333 New HRI Promo: $38,333 New

  18. ASMI HQ, 11% SEU, 8%

  19. Upcoming Events: • Seafood Expo Global & Poland Trade Mission May 7-14 • Probable UES due date: June 7/June 15 (TBD) • IMC Meeting and OMR Strategy Session: June 10-14 • Civil Rights Audit: June 11-13 • International Food Bloggers Conference: June 21-23 • Culinary Retreat: June 23-27 • Attaché Conference: July 10-11 • Brazil Chefs Cochran Mission: July 13 to 27 • China Cochran Mission: End of July-early Aug. • Thailand Cochran Mission: Aug. 10-23 • Georgia Cochran Mission: Aug. 17-29

  20. Thank you!

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