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Western Digital

Western Digital . Networking Roadshow Campaign Summary 11.14.12. Event Results Summary 1 of 3 (9/13/12– 9/23/ 12 ). Event Results Summary 2 of 3 (9/29/12– 10/ 6 /12 ). Event Results Summary 3 of 3 (10/11/12– 10/22/12 ). Broadcast Summary. Atlanta WNNX-FM & WSTR-FM $9,877 Net 139 Spots

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Western Digital

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  1. Western Digital

    Networking Roadshow Campaign Summary 11.14.12
  2. Event Results Summary 1 of 3 (9/13/12– 9/23/12)
  3. Event Results Summary 2 of 3 (9/29/12– 10/6/12)
  4. Event Results Summary 3 of 3 (10/11/12– 10/22/12)
  5. Broadcast Summary Atlanta WNNX-FM & WSTR-FM $9,877 Net 139 Spots Baltimore WLIF-FM & WQSR-FM $7,044 Net 111 Spots Chicago WVAZ-FM, WLS-FM, WLUP-FM, WLIT-FM & WXRT-FM $13,670 Net 186 Spots Denver KXKL-FM, KBPI-FM, KBCO-FM, KTCL-FM & KWOF-FM $6,271 Net 197 Spots
  6. Broadcast Summary Minneapolis KXXR-FM, KQRS-FM, KQQL-FM, KZJK-FM & WGVX-FM $7,813 Net 259 Spots Philadelphia WOGL-FM, WRDW-FM & WRFF-FM $8,763 Net 134 Spots San Francisco KFOG-FM, KMVQ-FM & KSAN-FM $32,518 Net 332 Spots Vancouver CFMI-FM, CFUN-FM, CKZZ-FM $12,657 Net 306Spots Washington DC WBIG-FM & WRQX-FM $11,027 Net 104 Spots
  7. Remote Summary
  8. US WD Stream Campaign Results Summary (9/13/12 – 11/5/12) Click Through Rate & Engagement Rate by Media Vehicle Desktop Viewed Map – 2,183 Entered Sweepstakes – 50,004 Found Router – 1,346 Most popular “Learn More” button clicked was the n900c. Mobile Entered Sweepstakes - 890 Found Router - 121 Click Through Rate & Engagement Rate by Week Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days).
  9. US WD Stream Campaign Results Summary (9/13/12 – 11/5/12) Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days).
  10. US WD Stream Campaign Results Summary (9/13/12 – 11/5/12) Key Highlights: Best Performing ad was the Promoted Story asking users to Spot the Difference 2.23% Social Shares 1.01% CTR / 4.41% Social CTR 9,382 Actions 336 Likes
  11. US WD Stream Campaign Results Summary (9/13/12 – 11/5/12) Promoted Tweets
  12. Social Media Results Summary (9/13/12– 11/5/12) Twitter: 2,362 New Followers 2,456 Total Conversations involving hashtag #WDStream 409 Re-tweets of WD Roadshow tweets Facebook: 357,500 organic impressions for posts about the roadshow 5,439 new organic page Likes 2,846 Likes on Roadshow themed posts 287 Comments on Roadshow themed posts Foursquare: 35 WD Stream Tour @ Comic Con NYC venue check-ins 32 special unlocks
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