1 / 17

Social Media: What Is It and Why Should I Care?

Social Media: What Is It and Why Should I Care?. Andrew Westgarth 12 th June 2012. Session Hashtag. Please append tweets, status updates with # BCSTeesSocMed. Agenda. What is Social Media/Networking? Guide to the Major Networks Facebook Twitter LinkedIn YouTube FourSquare / Gowalla

dreama
Télécharger la présentation

Social Media: What Is It and Why Should I Care?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media: What Is It and Why Should I Care? Andrew Westgarth 12th June 2012 http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  2. Session Hashtag http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Please append tweets, status updates with #BCSTeesSocMed

  3. Agenda http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • What is Social Media/Networking? • Guide to the Major Networks • Facebook • Twitter • LinkedIn • YouTube • FourSquare/Gowalla • Flickr and Google+ • Key Tenants for Success • Tooling • Analytics • Resources

  4. Monkey Business http://www.andrewwestgarth.co.uk/blog @apwestgarth • Technical Architect at Sage UK • ASP.NetCode Monkey • Co-founder of North East Bytes (@NEBytes) • User group for IT Pros and Devs in North East • @DDDNorth Founder and Organiser • Very Interested in Wartime exploits of 617 Squadron – the Dam Busters • Microsoft Most Valuable Professional for Internet Information Services (ASP.Net & IIS) • mail@hawaythelads.co.uk • Twitter.com/apwestgarth • www.andrewwestgarth.co.uk/blog

  5. What is Social Media/Networking? http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Social Media • A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content • Kaplan and Haenlein

  6. Social Networks http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  7. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Closed network with over 750 million active users! • 50% of users login every day! • Benefits • Very targeted • Close • Only deal with People • Huge amount of data to mine and use for advertising

  8. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Real time network connecting people based on interests • Each Tweet is 140 characters in length • Massive amount of data to be mined • Benefits • Don’t have to contribute; can just listen; more benefit with contribution • Short and direct messaging • Instant, up to date, real time

  9. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Social Network for Professionals • Networks highlighted over three levels • Many companies use LinkedIn for recruitment • Benefits • Very much focussed around business and professional relationships • Targeted, relevant information

  10. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Network for sharing user generated content • More than 2 BILLION viewers every day • Every minute 24 hours of video is uploaded • Benefits • Content generated by users • Brand focussed • Ability to tailor message

  11. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Location based Social Networks Foursquare has over 10 million members Users check in, earn badges and points Share tips and suggestions Companies can provide offers

  12. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Flickr • Social Network for Sharing Photos • Google+ • New kid on the block • Direction unsure • However, it should not be ignored!

  13. Key Tenants for Success http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Be Fast and Proactive • Be Visible • Integrate Social Media into Your Customer Service • Be Consistent • Be Organised • Be Human • Reward Influencers • Stand out from the Crowd

  14. Reasons Campaigns Can Fail http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Misunderstanding How Social Media Works Not Being Realistic Not Measuring and Monitoring Not Building Engagement FEAR OF SOCIAL MEDIA!!

  15. Tooling http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Tweetdeck Hootsuite MetroTwit Mobile Clients AppBistro SocialOomph

  16. Analytics http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Identify KPIs • Create Company/Brand Dashboard • Bit.ly/Facebook Insights/Klout • Microsoft Analytics for Twitter • Excel add-in – http://bit.ly/socmedex • Microsoft SQL Azure Labs – www.sqlazurelabs.com • Microsoft Codename “Social Analytics”

  17. Resources http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Applications • MetroTwit – www.metrotwit.com • Tweetdeck – www.tweetdeck.com • Hootsuite – www.hootsuite.com • SocialOomph – www.socialoomph.com • Blogs • http://www.mashable.com/social-media • Books • The Facebook effect – David Kirkpatrick • Working the Crowd – Eileen Brown • Socialnomics: How Social Media Transforms the Way We Live and Do Business – Erik Qualman

More Related