1 / 17

BACKGROUND

BACKGROUND. Established brand: founded in 1982 , thus turning 32 this year. Initially, City Press was the only Sunday paper that specifically voiced the issues of Black South Africans. As our country evolved, so too did this beloved paper, along with its people.

duc
Télécharger la présentation

BACKGROUND

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BACKGROUND Established brand: founded in 1982, thus turning 32 this year. Initially, City Press was the only Sunday paper that specifically voiced the issues of Black South Africans. As our country evolved, so too did this beloved paper, along with its people. It is now a quality Sunday broadsheet newspaper that offers cutting edge journalism and meaningful content that enriches the ever improving lifestyles of our market. City Press boasts a readership of 1 996 million readers nationally. In October 2011 City Press launched iMag, a glossy magazine filled with fascinating articles on fashion, celebrities and the arts. It’s a light, inspiring read for sophisticated men and women. RICH HISTORY • INFLUENTUAL FUTURE Source: AMPS 2013 AB

  2. EDITOR-IN-CHIEF CITY PRESS HAS STRONG EDITORIAL LEADERSHIP Ferial Haffajee is well known and respected for quality journalism and is dedicated to making City Press a winning brand. Ferial amplifies the message of excellence and has ensured that City Press remains an upmarket brand that is read with both interest and pride. As well as creating talking points, City Press also provides an entertaining and easy to read Sunday offering that can’t be missed by those with influence. EDITORIAL EXCELLENCE • FERIAL HAFFAJEE

  3. REDESIGN • NEW LOOK CITY PRESS KEEPS ABREAST OF TRENDS • It offers readers compelling news, information and entertainment packaged in a fresh redesigned bouquet. • Editorial offers: • Breaking news. • Leading investigations. • Trend-setting with analysis. • Market relevance. VIBRANT IMAGE TO SUIT THE LIFESTYLE OF READERS

  4. BOUQUET OFFERING Main body News section Tabloid size insert AMPS has no data on this supplement. It is bold, visual and opinionated, combining culture news, reviews, debate; with pop, movie, fashion, design, leisure-time tips, lifestyle trends; practical advice on getting ahead, personal finance, relationship and life skills. Broadsheet 1 122 000 readers Nationwide business publication Offers best reach of Black business audience Tenders, Auctions and Personal Finance are regular subsections. Broadsheet 978 000 readers Opinion section featuring top columnists South Africa’s talking points Broadsheet 1 299 000 readers Punchy sports news coverage with good visuals Tracks the latest in League news. Golf, rugby, cricket, athletics and boxing Broadsheet 1 354 000 readers Partners with Rapport’s Loopbane24 to offer one of the country’s biggest recruitment Options. 14 pages 8 pages 24 pages 8 pages 6pages 12 pages 1 996 000 readers Source: AMPS 2013 AB

  5. CITY PRESS AT A GLANCE READERSHIP: 1 996 000 CIRCULATION: 118 676 DISTRIBUTION: NATIONAL, IN ENGLISH SUNDAY BROADSHEET WITH SUPPLEMENTS 803 000 HOUSEHOLDS BLACK, URBAN, YOUNG, WELL EDUCATED LSM 7-10: 61% R16 034 AVERAGE HOUSEHOLD MONTHLY INCOME Source: ABC Q1 2014, AMPS 2013 AB

  6. DEMOGRAPHIC PROFILE OF READERS 38 AVERAGE AGE BLACK 95% MALE 59% LSM 6-10 1.7MIL 1.5MIL MATRIC+ GAUTENG 800 000 WORKING 1 043 000 Source: AMPS 2013 AB

  7. PSYCHOGRAPHIC SEGMENTS 34, in a serious relationship, living alone in a complex in Gallo Manor. He works for WBHO as a civil engineer and is self employed outside of working hours running small events and hiring business. Wants to do his MBA but keeps postponing because of his schedule. Always connected. Always has an opinion on everything from business, sport, politics and keeps track of the news online and on his phone Single mom living at home in Diepkloof Ext, where all contribute. Partying ways behind her. Ambitious with entrepreneurial goals. Tuned in: media is big part of her life. Keeps informed on a broad range of topics. Young, single, up and coming go getter. Straddles her family custom and roots and her present success/ future. Reads anything that keeps her abreast from biographies, nonfiction, business books, newspapers and online articles. 38, lives in Kensington with wife and 2 kids in main house with tenants in back. Works in local government. Wife is a retired teacher that is starting her own business. Loves to host a family braai, have a beer and watch sport. Woza weekend: tunes out work from lunch time Friday. Reads for Sports and Politics and often writes the editor. Source: AMPS 2013 AB

  8. REGIONAL READERSHIP NATIONAL COVERAGE Limpopo R - 148 000 R=READERSHIP: 1 996 000 Mpumalanga R – 193 000 North West R – 146 000 Gauteng R – 800 000 Free State R – 220 000 KZN R – 159 000 Northern Cape R – 46 000 Eastern Cape R – 162 000 Western Cape R – 121 000 AMPS 2013 AB

  9. READER 41% MARRIED CITY PRESS TARGET Entrepreneurial, smart, a thought leader, influential and has a range of mixed interests. Avid consumer of information who looks for hard hitting stories, news and opinion pieces. Trend setters who shape events and opinions in their communities. Masters of their own destiny. Young Couples 7% Mature Couples 8% Young Families 21% Mature Family 5% 54% SINGLE At-home Singles 21% Young Independent Singles 13% Mature Singles 13% Single-parent Families 13% Source: AMPS 2013 AB

  10. READER READERS ARE AVID CONSUMERS 76% of City Press readers agree that they are more likely to buy brands that they see or hear advertised . Source: AMPS 2013 AB

  11. CITY PRESS BUSINESS 39% READERS: 61% • Business readers are generally young, aged between 25-49 years. • They are techno-savvy, 82% like to keep up with technology. • 81% of them have Matric and or post Matric certificates. Source: AMPS 2013 AB

  12. CITY PRESS SPORT READERS: BLACK 95% WCI 5% READERS: BLACK 95% WCI 5% 27% 27% 27% 73% 73% 73% • City Press Sport provides punchy sports news coverage. • Sport tracks the latest in League news. • Golf, rugby, cricket, athletics and boxing are all covered to make sure the readers feel part of the action. • 70% of the readers are interested in soccer. This supplement reaches over 1,2 million readers nationally. Source: AMPS 2013 AB

  13. CITY PRESS CAREERS 38% READERS: BLACK 95% WCI 5% 62% EDUCATIONAL BACKGROUND % • The average age of Careers reader is 37 years. • Their average household income is R16,813. • 49% of these readers believe that advertising informs them about benefits of products and services. Source: AMPS 2013 AB

  14. CITY PRESS VOICES EDUCATIONAL BACKGROUND 978 000 READERS 76% of Voices readers agree that they are more likely to buy brands that they see or hear advertised. • City Press Voices provides column opinion news coverage on relevant issues of the day. • Suitable candidates from various sectors can effectively be reached. • R17,034 average house-hold income. • R10,399 average personal income. • 38yrs average age. • 60% men. Source: AMPS 2013 AB

  15. PERFORMANCE • City Press reaches 21% of all Sunday tabloid newspaper readers and 31% of Sunday broadsheet readers. • City Press is the most cost effective way of reaching the upper end Black market through a highly regarded broad sheet environment • 706,000 people can only be reached via City Press and no other Sunday newspaper. • City Press reaches 1 in 3Black people in LSM 8-10 • Reaches those with influence and who are nation builders and global citizens MAJOR SUNDAY PLAYER • INFLUENTIAL • BLACK MIDDLE CLASS Advertising Sales: gsimjee@media24.com • Ads24: shane@ads24.co.za • Careers: gaye.martin@media24.com • Marketing: smabo@citypress.co.za News: www.citypress.co.za • Mobi: m.citypress.co.za • Subscriptions: subscribers@citypress.co.za Source: AMPS 2013 AB

  16. THANK YOU

More Related