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STEVEN PAUL JOBS Co-founder of Apple, Inc.

STEVEN PAUL JOBS Co-founder of Apple, Inc. Steve Jobs: The King of Apple. 1. 2. Steven Paul Jobs. The Birth of Apple. 3. 4. The First Bite of Apple. The Revival. 5. 6. The Revolution. The King of Apple. 1. 2. 3. Steven Paul Jobs. The Birth of Apple. The First Bite of Apple.

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STEVEN PAUL JOBS Co-founder of Apple, Inc.

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  1. STEVEN PAUL JOBS Co-founder of Apple, Inc.

  2. Steve Jobs: The King of Apple 1 2 Steven Paul Jobs The Birth of Apple 3 4 The First Bite of Apple The Revival 5 6 The Revolution The King of Apple

  3. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Steven Paul Jobs was born February 24, 1955, and was adopted by Paul and Clara Jobs. Showing an interest in electronics from an early age, he once even telephoned William Hewlett, the president of Hewlett-Packard, to request parts for a school project. He got the parts plus a summer job offer. His electronics teacher at Homestead High, Hohn McCollum, recalled he was "something of a loner" and "always had a different way of looking at things." 4 5 6 The Revival The Revolution The King of Apple

  4. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple A college dropout, Jobs met Wozniak while working at Atari, the pioneering arcade game company. Impressed with Wozniak's skill in assembling electronic components, Jobs suggested the two form a business and Apple Computer was born April 1, 1976. Later that year, the duo debuted the Apple I at the Homebrew Computer Club in Palo Alto, California. A local store offered to buy 50 machines and Jobs sold his Volkswagen van to help finance production. 4 5 6 The Revival The Revolution The King of Apple

  5. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Apple unveiled the Apple II at the first West Coast Computer Faire in April 1977. Designed for general users, Apple estimates it sold five million Apple II units between 1977 and when it was finally discontinued in December 1992. Apple made its first public stock sale in 1980, making Jobs a millionaire before he was 30. But by 1982, Apple II sales sagged in the face of competition from IBM's new PC. Apple's new machine, the Lisa, proved to be an expensive failure. 4 5 6 The Revival The Revolution The King of Apple

  6. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales. In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. From 1977 to 1983, Apple continued to grow exponentially. In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple. After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC. 4 5 6 The Revival The Revolution The King of Apple

  7. In January 1984, the Macintosh was introduced with its advertising slogan “For the rest of us”

  8. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple The Macintosh restored Apple's reputation for innovation. Jobs commandeered the project, ruthlessly pushing its computer engineers and flying a pirate flag above the building where the team worked. The Macintosh, which Jobs called "insanely great," introduced consumers to the now-familiar mouse and the graphical user interface. "People are going to bring them home to work on something Sunday morning, they're not going to be able to get their kids away from them, and maybe someday they may even buy a second one to use at home," Jobs said the day he introduced the simple beige box back in January 1984. 4 5 6 The Revival The Revolution The King of Apple

  9. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple The strategy Jobs used to introduce the Macintosh in 1984 was radical. The Macintosh, with all its apparent vulnerability, was a revolutionary act infused with altruism, a technological bomb-throwing. When the machine was introduced to the public on Super Bowl Sunday it was, as Apple Chairman Steve Jobs described it, "kind of like watching the gladiator going into the arena and saying, 'Here it is." Macintosh had entered the arena. That week, countless newspapers and magazines ran stories with titles like "What were you doing when the '1984' commercial ran?" 4 5 6 The Revival The Revolution The King of Apple

  10. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Initial sales were slow, but by 1986 the Mac was a success. Jobs, however, had left Apple after losing a bitter battle over control with CEO John Sculley, whom Jobs had recruited to Apple. By then, Jobs had cemented a reputation as a visionary who often didn't have patience for those who disagreed with him or didn't understand his vision. "Everyone had been terrorized by Steve Jobs at some point or another, and so there was a certain relief that the terrorist had gone," Telser told PBS. "But on the other hand, I think there was an incredible respect for Steve Jobs by the very same people and we were all very worried, what would happen to this company without the visionary, without the founder, without the charisma." 4 5 6 The Revival The Revolution The King of Apple

  11. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Initial sales were slow, but by 1986 the Mac was a success. Jobs, however, had left Apple after losing a bitter battle over control with CEO John Sculley, whom Jobs had recruited to Apple. By then, Jobs had cemented a reputation as a visionary who often didn't have patience for those who disagreed with him or didn't understand his vision. "Everyone had been terrorized by Steve Jobs at some point or another, and so there was a certain relief that the terrorist had gone," Telser told PBS. "But on the other hand, I think there was an incredible respect for Steve Jobs by the very same people and we were all very worried, what would happen to this company without the visionary, without the founder, without the charisma." 4 5 6 The Revival The Revolution The King of Apple

  12. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple After leaving Apple, Jobs founded NeXT, which aimed to create a workstation for research and higher education. But the $9,995 cube-shaped workstation sold poorly and Jobs pulled the plug in 1993, choosing to focus on software. While NeXT struggled, Jobs had success with Pixar Animation Studios, which he bought in 1986 for $10 million. After signing a deal with Disney to produce three movies, Pixar released the immensely successful "Toy Story" in November 1995. The film was the first feature-length animated movie produced entirely with computers. Jobs became an instant billionaire when Pixar's stock went public. 4 5 6 The Revival The Revolution The King of Apple

  13. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Jobs returned in December 1996 when he convinced Apple to buy NeXT and make its software the foundation of the next-generation Mac OS. Initially an adviser, Jobs was named interim CEO in mid-1997. He pruned the product line and settled an ongoing dispute with Microsoft, whom Apple had sued -- unsuccessfully -- over how much Windows was based on the Mac interface. Microsoft chairman Bill Gates appeared via video at the 1997 Macworld trade show to announce a $150 million investment in Apple and a commitment to produce Mac software for five years. The audience booed Gates, but Jobs quickly admonished them. "We want to let go of this notion that for Apple to win, Microsoft has to lose," he said. 4 5 6 The Revival The Revolution The King of Apple

  14. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Wall Street welcomed the Microsoft alliance. Jobs then oversaw the release of Apple's immensely successful iMac, a consumer desktop with a colorful, translucent exterior that redefined how people design computers. The company successfully launched a new Macintosh operating system and Jobs focused Apple on a new "digital hub" strategy in which the Mac coordinates communication between devices such as cell phones and MP3 players. 4 5 6 The Revival The Revolution The King of Apple

  15. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple In 2001, Apple introduced the iPod, an MP3 player that works with both Macs and Windows-based PCs. Jobs then convinced five major recording companies to sell music online through Apple's iTunes Music Store. Under Jobs, Apple has returned to profitability and reclaimed its legacy of innovation. It is now widely associated with the breakthrough yet marketable products, from computers, MP3, online music platform, hand phones,, tablets, and many more. 4 5 6 The Revival The Revolution The King of Apple

  16. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple Apple iPad was launched in 2010. As of May that year, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft. Financial Times was correct when honoring Jobs “Man of the Year 2010” by saying in its article, "In his autobiography, John Sculley, the former PepsiCo executive who once ran Apple, said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. This was a lunatic plan. High-tech could not be designed and sold as a consumer product.' How wrong can you be" 4 5 6 The Revival The Revolution The King of Apple

  17. 1 2 3 Steven Paul Jobs The Birth of Apple The First Bite of Apple “My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people.” – Steve Jobs 4 5 6 The Revival The Revolution The King of Apple

  18. STEVEN PAUL JOBS Co-founder of Apple, Inc.

  19. References: The Steve Jobs way: A relentless pursuit of perfection, CNN, April 23, 2004 “Apple III Chaos: Apple's First Failure” Joshua Coventry, http://lowendmac.com "Silicon Valley visionary who put Apple on top," Richard Waters and Joseph Menn, Financial Times, December 22, 2010.

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