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Serena Project Case Study

Serena Project Case Study. Sapphire, Atlanta April 23, 2007. Project Mission Statement Challenges Partner Selection Summary Scope, Timelines Best Practices Adapted Benefits Realized Kudos. Agenda.

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Serena Project Case Study

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  1. Serena Project Case Study Sapphire, Atlanta April 23, 2007

  2. Project Mission Statement Challenges Partner Selection Summary Scope, Timelines Best Practices Adapted Benefits Realized Kudos Agenda

  3. “Build the foundation for strong business processes through a solid long term enterprise system strategy creating competitive advantages and cost savings for Serena” Business Drivers Improve existing business processes and procedures Leverage new system functionality Adopt best practices Improve quality of business data stored Accurate reporting of business data Project Goals Combine Technical and Functional upgrade Conversion of Fiscal Year variant to be done in one step Harmonize business process as per requirements of Serena Cleanse Master Data to facilitate better Information System Remove redundant and unwanted configuration and programs Enhance performance of SAP system Serena’s Project Mission Statement

  4. 4.5B Unsupported version Large backlog of support packs, enhancement requests & bug fixes Many customizations – no documentation Redundancy Multiple redundant ABAP objects – only 127 of 1700 objects in use Redundant Configuration Data Quality Lack of Archival Process Convoluted business processes Fiscal Year Variant Revenue Recognition reconciliation Complex Legal consolidation with 17 countries and more than 80 company codes Increased on-going costs Challenges

  5. Partner Selection Desire to engage experienced partner Not many options due to new technology Cognizant – Vendor engaged in R&D Successful assessment study conducted Recommend to move beyond Technical Upgrade Depth of Domain knowledge and Technical Expertise Partner Selection

  6. Summary Background Project objective

  7. Scope Matrix 1 3 2 4 5 A B C D E F G

  8. Project Timelines

  9. Project Management Course Corrections – Resourcing, Communication Optimum Communication levels Weekly Core team Weekly Status Review meeting Monthly Steering Committee Focus on Business Benefits in Blueprint phase Scoping frozen in Blueprint phase Adherence to Change Control processes Capping of FRICE Objects 75 person-days of effort Continuous effort estimation and prioritization done to limit Development Teamwork Excellent Team – Onsite, Offshore and Core team Team Chemistry/teamwork (no personal agendas) Rapport/Credibility of Cognizant with with key stakeholders Flexibility from Serena and Cognizant resources Executive Buy-in Senior Management Buy-in and Support Monthly Steering Committee Meetings Best Practices Adapted

  10. Successful Execution

  11. Standardization Migration of highly customized processes to SAP Best Practice standardization (i.e. Fixed Asset module was 99% customized and is now 99% standardized) Standardized Customer Site Identification numbers. Usability Clean system without irrelevant data, reports, configuration, result in dramatically improved usability.  This has also shortened the time to train a user Accuracy Validations and controls built-in prevent incorrect calculations and unexpected results Automation of exchange rate load prevent errors in loading Order Entry Pricing Conditions re-designed which result in more efficient and accurate order entry.  This in turn improves business data for analysis Customer Master Data scrubbed which result in improved ability to analyze customer base Productivity Improvement Cleanup of transactional data result in significantly shortened processing time for SAP Revenue Recognition Combination of Pricing Condition Re-design and Deferred Revenue Recognition re-design result in dramatically improved deferred maintenance revenue recognition process Automated re-measurement of foreign currency accounts (re-measure from monthly exchange rates to month-end rates) Development of new chart of accounts and profit centers with contiguous account groups allow for scalability/growth without modifications to existing reports Benefits Realized

  12. Benefits from Data Cleanup

  13. Kudos

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