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Market Research Survey Results

Market Research Survey Results. C hris Jensen Director of Marketing & Sales. Survey Respondents Profile. Professions Technical field in private industry Nonmembers – 76% Members – 36% Management in private industry Nonmembers – 12.8% Members – 16.2% Academia Members – 22.5%

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Market Research Survey Results

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  1. Market Research Survey Results Chris Jensen Director of Marketing & Sales

  2. Survey Respondents Profile • Professions • Technical field in private industry • Nonmembers – 76% • Members – 36% • Management in private industry • Nonmembers – 12.8% • Members – 16.2% • Academia • Members – 22.5% • Geographies

  3. Challenges and Needs

  4. What Type of Knowledge Do You Need in Your Job/Career? • Nonmember/member differences • Need specific technical answers • Nonmembers – 72.8% vs Members 55.5% • Need new tools, techniques & technologies • Nonmembers – 77.6% vs Members 67%

  5. What technical content, if any, do participants value most? • Nonmember/member differences • Members valued research-based information more than nonmembers -- 68.6% vs. 55.2% • Nonmembers value technical content more – 72.8% vs. 59.2%

  6. Challenge in Trying To Accomplish Your Job -- No significant differences between members and nonmembers The need to improve technical knowledge is the standout. In the write-in responses, nonmembers wanted practical technical knowledge.

  7. Technology Resources Needed in Your Job/Career • Nonmember/member differences • Members were more in need of IT publications – 42% vs. 26.4% • Nonmembers were more in need of software conferences – 40% vs. 20.95

  8. Software Resources and Methods for Obtaining Resources

  9. What Knowledge or Training Topics Are Most Important to You?

  10. What Kinds of Training Resources are Lacking? • 74.4% indicate further knowledge or training is needed on software • 41% indicate software engineering resources are missing • 53% indicated access to software trends would be useful

  11. What Areas of Technology are Most Important to You For your Future? • Three areas were more important to nonmembers • Software solutions – 66.4% vs. 51.9% • UI design/development – 45.9% vs. 38.9% • Smart Grid – 17.8% vs. 7.1% • 62.4% indicated software design/development/engineering is an important area for the future • 57.4% indicated software solutions were an important area for the future

  12. Preferred Formats and Devices for learning Materials • Nonmember/member differences • Members were more interested in getting information on new emerging technology trends in print – 33% vs. 15.9%)

  13. How Do You Prefer to Get Information on Emerging Technology Trends? Online publications is the standout followed by newsletters

  14. Areas in Which Participants Would Like More Technical Interaction No significant difference between members and nonmembers

  15. Resources Available for Training/Continuing Education

  16. Budget for Training and Who Pays? • Employers were most likely to pay the entire cost for conferences • Employers were least likely to pay the entire cost of acquiring certifications or for continuing education. • Employers were more likely to pay part of the cost of continuing education than acquiring certifications.

  17. Hours Per Week Spent on Learning and Expanding Technical Knowledge • Nonmember/member differences • Members spent more time learning and expanding their technical knowledge • 38.6% spent 3-5 hours and 29.3%spent more than 5 hours • Nonmembers – 36.1% spent 3-5 hours and 17.6% spent more than 5 hours

  18. What Kind of Training Would Be Most Helpful to You? How Important or Not is Accessing or Finding External Technical Knowledge to Your Professional Success?

  19. How Important or Not is Information on Emerging Technology Trends to Your Professional Success?

  20. Where or in What Format do You Prefer to Get Training/Professional Development/Continuing Education • Again, online courses are the most popular choice followed by in-person workshops • Certificate programs rank low. • However, 57.7% of the participants said they preferred certificates issued by professional associations on a broader basis. Only 7.9% preferred those issued by corporations for a specific product. 31.5% were not interested at all

  21. Differences by Region

  22. Content Type, Challenges & Topics

  23. Technology Resources & Training

  24. Getting Information on Emerging Technology and Preferences for Training/Professional Development

  25. Technical Interaction

  26. Thank you!

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