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File: Marketing PRODUCT STRATEGY

File: Marketing PRODUCT STRATEGY. Targets : Define product Define product life cycle Understand product development. File: Marketing PRODUCT STRATEGY. File: Marketing PRODUCT STRATEGY. File: Marketing PRODUCT STRATEGY. Targets :. File: Marketing PRODUCT STRATEGY.

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File: Marketing PRODUCT STRATEGY

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  1. File: Marketing PRODUCT STRATEGY • Targets : • Define product • Define product life cycle • Understand product development

  2. File: Marketing PRODUCT STRATEGY

  3. File: Marketing PRODUCT STRATEGY

  4. File: Marketing PRODUCT STRATEGY Targets :

  5. File: Marketing PRODUCT STRATEGY Give product definition In general usage:

  6. File: Marketing PRODUCT STRATEGY Give product definition In general usage: Aproduct is a single item,unit or service offer to the consumer.

  7. File: Marketing PRODUCT STRATEGY In marketing:

  8. File: Marketing PRODUCT STRATEGY In marketing: a product is anything that can be offered to a market that might satisfy a want or need.

  9. File: Marketing PRODUCT STRATEGY In manufacturing:

  10. File: Marketing PRODUCT STRATEGY In manufacturing: products are purchased as raw materials and sold as finished goods.

  11. File: Marketing PRODUCT STRATEGY In Business:

  12. File: Marketing PRODUCT STRATEGY In Business: a product is a good economics and accounting good or service which can be bought and sold.

  13. File: Marketing PRODUCT STRATEGY Give the product characteristics which help the consumer to buy it :

  14. File: Marketing PRODUCT STRATEGY Give the product characteristics which help the consumer to buy it : The product characteristics which help the consumer to buy it are function, appearance, packaging, service, warranty and brand.

  15. File: Marketing PRODUCT STRATEGY What is product life cycle?

  16. File: Marketing PRODUCT STRATEGY What is product life cycle? A product progresses through a sequence of stages from introduction to growth, maturity and decline. This sequence is known as the product life cycle.

  17. File: Marketing PRODUCT STRATEGY Why is product life cycle important for a company?

  18. File: Marketing PRODUCT STRATEGY Why is product life cycle important for a company? For a company, the product life cycle shows that it needs to be aware of the possible future decline of successful product. It might to introduce some new marketing strategies to extend its product life.

  19. File: Marketing PRODUCT STRATEGY

  20. File: Marketing PRODUCT STRATEGY According to you, what is the stage for the coca-cola bottle ?

  21. File: Marketing PRODUCT STRATEGY According to you, what is the stage for the coca-cola bottle ? The stage of coca-cola bottle is maturity.

  22. File: Marketing PRODUCT STRATEGY According to you, what is the stage for the i-phone ?

  23. File: Marketing PRODUCT STRATEGY According to you, what is the stage for the i-phone ? The stage for the i-phone is growth.

  24. File: Marketing PRODUCT STRATEGY

  25. File: Marketing PRODUCT STRATEGY

  26. File: Marketing PRODUCT STRATEGY What is Danone’s strategy concerning its products?

  27. File: Marketing PRODUCT STRATEGY What is Danone’s strategy concerning its products? Danone has set itself the mission of " bringing health through food to a maximum number of people”.

  28. File: Marketing PRODUCT STRATEGY What did Danone do to reach its objectives?

  29. File: Marketing PRODUCT STRATEGY What did Danone do to reach its objectives? The company decided to sharpen its focus and reduce its business lines to three core sectors: fresh dairy products, beverages, and biscuits and cereal products.

  30. File: Marketing PRODUCT STRATEGY Define product development

  31. File: Marketing PRODUCT STRATEGY Define product development It is the process or business bringing new products into the market or adapting and improving upon existing products.

  32. File: Marketing PRODUCT STRATEGY Why is it important for a company to develop new products?

  33. File: Marketing PRODUCT STRATEGY Why is it important for a company to develop new products? It’s important for a company to develop new product to be competitive, to find new markets, to replace products which are in decline stage.

  34. File: Marketing PRODUCT STRATEGY

  35. File: Marketing PRODUCT STRATEGY What is Danacol customer target?

  36. File: Marketing PRODUCT STRATEGY What is Danacol customer target? Danacol customer target is the person who has cholesterol problems.

  37. File: Marketing PRODUCT STRATEGY Fill the table in order to establish the chronologicalproductdevelopment and innovation for the Danone group.

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