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ANM 299 INTEGRATED PORTFOLIO PRACTICUM

ANM 299 INTEGRATED PORTFOLIO PRACTICUM. General Questions & Concerns Critique Process Page: Week 5 Align with Assessment Criteria? Align with Market Research? Process Demonstration Reviews Vender Client Communications Portfolio Lab Augmented Reality Project Evaluation/Reflection.

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ANM 299 INTEGRATED PORTFOLIO PRACTICUM

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  1. ANM 299 INTEGRATED PORTFOLIO PRACTICUM • General Questions & Concerns • Critique Process Page: Week 5 • Align with Assessment Criteria? • Align with Market Research? • Process Demonstration Reviews • Vender Client Communications • Portfolio Lab • Augmented Reality Project • Evaluation/Reflection

  2. ANM 299 INTEGRATED PORTFOLIO PRACTICUMCritique Process Page: Week 5

  3. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment Technical Assessment Aesthetic Assessment Composition & Design Assessment Conceptual Assessment

  4. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment Technical Assessment • Does the piece clearly demonstrate skill and proficiency? • Are the techniques well executed? • Does the technical quality align with the information found in your Market Research?

  5. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment Aesthetic Assessment • Is the content of the piece appropriate to a specific subject/theme? • Does the context of the piece align with the information found in your Market Research? • Do the emotions conveyed through color and other design elements & principles support the subject/theme and align with the information found in your Market Research?

  6. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Portfolio Assessment Composition & Design Assessment • Does the piece demonstrate an understanding and correct usage of design principles & elements –balance, rhythm, line, scale, emphasis, color, etc.? • Does the quality of composition and design align with the information found in your Market Research?

  7. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Your Process Demonstration The Visual Communication Problem and its specifications. The Strategy used and the Creative Development use to successfully solve the problem. The Production and Execution of the Final Piece include specific skills, techniques & software.

  8. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Vender / Client Relationship • A good relationship is built upon: • Good Communication • Ability / Commitment / Reliability • Truthfulness / Trust • what else . . .

  9. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Creative Brief A collection of crucial information needed to successfully solve a creative problem.

  10. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Creative Brief A collection of crucial information needed to successfully solve a creative problem. Client Info General Project Info Project Summary Purpose of the Project Target Audience Info • Perception/Message Project Specifications • Creative Skills Needed • Due Date • Identified Deliverables

  11. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Strategy, Concept, Design & Production Rely on the “creative process” to develop a strong Strategy and Concept.

  12. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Creative Process Research Brainstorming More Research Design Analysis Development Drawing Concept Thumbnails Compositional Thumbnails Storyboarding • Digital Experimentation • Back to Drawing Board Realignment • More Experimentation • Final Design • Production • Learn Some New Skills • Final Execution

  13. ANM 299 INTEGRATED PORTFOLIO PRACTICUM Portfolio Lab

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