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E-marketing in Merkur: Marketing Internet Communications o f Merkur

E-marketing in Merkur: Marketing Internet Communications o f Merkur . Jurij Cvikl. www.merkur.si. The Merkur home page is divided into 3 sections: Corporate presentation; Merkur online shopping ; Internet site featuring ferrous and non-ferrous metal products .

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E-marketing in Merkur: Marketing Internet Communications o f Merkur

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  1. E-marketing in Merkur:Marketing Internet Communications of Merkur Jurij Cvikl

  2. www.merkur.si • The Merkur home page is divided into 3 sections: • Corporate presentation; • Merkur online shopping; • Internet site featuring ferrous and non-ferrous metal products.

  3. Corporate Presentation Including Company Profile of Merkur The presentation revolves mainly around the following topics: o Basic data on the company; o Up-to-date information and press releases; o Contacts; o Information for shareholders; o Merkur as sponsor and donor; o Merkur personnel; o E-Incubator.

  4. Online Shopping at http://nakup.merkur.si Merkur Home Page was awarded the “Netko” prize as the best Slovene home page! • Number of articles: 2,300; • Delivery: within 2 working days; • Number of employees: ½ virtual sales manager; ½ web communications editor; ½ designer at Creatim; • Number of visitors: 20,000 unique visitors monthly; • Number of buyers: 100 buyers monthly; • Average value of goods purchased: 196EUR.

  5. Internet Site Featuring Ferrous and Non-ferrous Metal Products • The Internet site includes: • Stock list of Merkur ferrous and non-ferrous metal items; • Working tools (calculations of weight and charts for comparison and index of steel quality grades ).

  6. How Far Have We Come and What Are Our Future Plans? Web-communications: • B2B; • Target groups; • Automatisation & Content Management & pooling of web-technologies.

  7. Thank you for your attention! E-prospectus and presentation of e-Merkur are available at: http://www.merkur.si/ang/eprospectus.html

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