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EXTREMATIC Programme

EXTREMATIC Programme. Region of Extremadura: Innovating from the periphery. EXTREMADURA: WHO WE ARE?. AND WHAT OBOUT ME? EXTREMADURA AVANTE. EXTREMADURA AVANTE. Support the creation of Technology-Based Firms. EXTREMADURA AVANTE. Promote the internationalization of SMEs.

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EXTREMATIC Programme

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  1. EXTREMATIC Programme Region of Extremadura: Innovatingfromtheperiphery

  2. EXTREMADURA: WHO WE ARE?

  3. AND WHAT OBOUT ME? EXTREMADURA AVANTE

  4. EXTREMADURA AVANTE Support the creation of Technology-Based Firms EXTREMADURA AVANTE Promotetheinternationalization of SMEs FINANCING INSTRUMENTS INDUSTRIAL LAND Promotinginnovation Fosteringenterpreneurship in emergingstrategicsectors Ayudar a las empresas en la comercialización Helpingtheconsolidation of companies

  5. ONE: ORGANIZING A NEW EXTREMADURA

  6. Regional Innovation for smart specialization strategy "A space for innovation in the sustainable management of natural resources for power generation and industrial applications, and the implementation of technology to improve the quality of life of the population."

  7. A DIGITAL AGENDA FOR EXTREMADURA Digital Agenda of Extremadura is a smart, sustainable and integrated project that defines a roadmap of ITC Tecnhologies in the region of Extremadura, in order to increase competitiveness and to implement a suitable awswer to social challenges ( creating wealth and employment) in the digital age and the European Timeframe 2014-2020. 45 ACTIONS TO ACHIEVE 5 OBJECTIVES

  8. EXTREMATIC Framework

  9. EXTREMATIC Framework

  10. EXTREMATIC: SMEs going digital OBJECTIVES: Fortifythebusiness, supportingtocreate new businessmodelsrelatedwith ITC, as well as research and innovation. Supporting e-commercewith a widerange of services, enhancingmobileapplications, securitystandards and purcharsecustomer. Training and citizeninclusion, helpingtheaccesstotheprogress of theInformationSociety and developing new professionalprofilesaddaptednowadaysmarketchallenges.

  11. ICT VOUCHERS: SOME CARACTERISTICS • PROGRAM BUDGET FOR 2014: 1.200.000 EUROS • INDIVIDUAL VOUCHERS FOR SMES: 5.000 EUROS • 80% OF THE INVOICE FOR THE SERVICE • PREVIOUS PROCESS OF RECOGNITION OF PROVIDERS • 4 MOUNTHS OF DURATION APROXIMATELY FOR EACH SERVICE • PUBLIC SOPPORT DURING THE IMPLEMENTATION OF THE SERVICES • PARTICULAR FOCUS ON QUALITY IMPLEMENTATION

  12. BASED ON A PREVIOUS EXPERIENCE: IMPULSO PROGRAM 2013 SupportingSMEs of Extremadura todeveloptechnologyinnovationprojects &/orimprovecompetitiveness, makingeasiertoaccesstostrategicconsultingservices. INNOVATON BOUNDS SMEs & freelandsthatdevelops a bussinesactivity in industrial sectors, thevaluechain in “Agro Sector” , or “Service Sector” of Extremadura. Beneficiaries

  13. IMPULSO PROGRAMME • Specialistconsultingservices • Types of actionsincluding: • AdvancesSolutions • PracticalSolutions • Considerationsorientedtoactions • Actions targeted at the customer - supplier relationship SpecialistServices Catalogue (15 services) • RANKING OF RESULTS IN BOUNDS (5 ) • Innovation and improvements in thebusinessmodel of smallenterprises (17%) • Feasibilitystudyabout new products &/orservices (11%) • Consulting and assistancetomanagepartnersagreements and jointventure (10%) • AssistancetoStrategicMonitoring/VigilanceSystemsimplementation (10%) • Improvementsaboutcustomesrelationship and identifiedhowtogetbetter in products/services (6%)

  14. IMPULSO PROGRAMME • TechnologyInnovationServicesthroughorganizations of R+D+itopromoteknowledge &/ortechnology transfer. • Types of actions: • TechnologicalAssistance • Technological Transfer • Consultingabouthowto use standarsgettingmeasuresorimprovebasedoninnovationrequirements. • StrategicVigilance SpecialistServices Catalogue (15) RANKING COUPON AGRO-FOOD (38%) SERVICES (34.5%) HEALTH (13%) METAL-MECHANICAL, ENERGY AND CONSTRUCTION (11%) ENERGY EFFICIENCY (3.5%) FOREST WOOD AND CORK (0%)

  15. ICT VOUCHERS Consultingservices : • Web browsing and usuability, Internet Communication , and BrandsDesignbussiness. • Studying aboutcompetence and position of a virtual market, Customerprofiles and searchtrends , Develop a Marketing Plan on -line • Web analitics , ROI measure and smartcompetitive, Web positions (SEO / SEM). • Support and managementtools, online management, adaptation of software. • Consultingimplementation web servicies 2.0. • Online PaymentsMethods • Joint E-commercePlatform

  16. Line 1: ITC Checks Web browsing and usability, Internet Communication , and Brand Designs for digital marketing. • This service consist on adapting an image or and aproppiate brand in the company, in order to be according to customers needs.

  17. Line 1: ITC Checks Studying aboutcompetence and position of a virtual market, customerprofiles and searchtrends , develop a marketing plan on -line • This service is aimed at all enterprises that want be online present and/or those companies that even have it but wants adapt it better to improve knowing “whats, how, whose target ,…, should guide the advertising campaigns and offer product/ servicies or identify online competence .

  18. Line 1: ITC Checks Web analitics , ROI measure and smartcompetitive, Web positions (SEO / SEM). Thisservice are aimedtoconsulting and implemenet shares tothecompaniesfor: • Toimprovethe web site position of different web browsers . • Makingknowsthebesttoolsavailabletomeasuareefficientlythereturnsoninvestment.

  19. Line 1: ITC Checks Support and managementtools, online management, adaptation of software. • Implement and adapttoolssuch as ERP (Enterprise ResourcePlanning), CRM (CustomerRelationship Management), BPM (Business Process Management), tothecompanies. Thistoolswillhelpthemtoimprovetheirinternalprocedures.

  20. Line 1: ITC Checks Consultingfortheimplementation of 2.0 tools • This service contains advisory and adaptation of the companies to 2.0 strategies, chances of development through Social Networks like Facebook, Linkedin and Twitter,...

  21. Line 1: ITC Checks Online PaymentsMethods Adaptionorconsultingsecuritymeasuresto online transactions, such as data protetion, transationssecurity, legalityinternaltrade, advertising and services, warranty and customerprotection.

  22. Line 1: ITC Checks Joints E-commercePlatform. Creation of e-commerceplatformsto sale of products and / or services in order to save costs, improving competitivenes, enhance better prices to customers, quality, safety and truthful information.

  23. ITC & E-COMMERCE FACILITATORS ITC FACILITATOR AND E-COMMERCE FACILITATOR. Aims: Creatingtwo new professionalprofileson Extremadura : • ITC Facilitator, in ordertoenhancethebussineson Extremadura, helpingtothe SME toaccess ITC Technologies. • E-commerceFacilitator, tohelp SME of ourregion ,selling online productsorservices. This line iscofinancedbyEuropean Social Fund.

  24. BASED ON A PREVIOUS EXPERIENCE: INNOVATION FACILITATORS PROGRAM 2013 DIME PROGRAMME TRAINING PROGRAMME OF INNOVATION FACILITATORS ON SMEs Encourage the bussines activation, job creation and oportunity proposal of innovation through Integral Training and High Specialization Programme oriented to university graduated profiles with appropiate technicals and skills to promote and manage innovation, contributing to the market with a new professional profile, trained to dinamize innovation and to improve enterprises. • Theorical Training : 90 hours . • PromoteInnovationCourse: 30 hourson-site. 60 Graduatesprofiles. • Innovation Management Course: 60 hours. 50 GraduatesprofilesselectedProfessional Training: 800 hours as InnovationFacilitators in previouslyselectedenterprises. Actions Beneficiaries • Univeristygraduatedresidentson Extremadura

  25. ICT & E-COMMERCE FACILITATORS PROGRAM TRAINING PROGRAM ON ITC AND E-COMMERCE FACILITATORS. Promotingtwoprofessionalsprofilesontheproductivenetwork of Extremadura, wewilldevelop a Training Plan thatwillbeexecuted in threephases: Phase 1: Participants selection Phase 2: Theorical Training Phase 3: Mentoring and practical training in partners companies.

  26. Line 2: ITC & E-COMMERCE FACILITATORS TRAINING PROGRAMME ITC AND E-COMMERCE FACILITATORS. Phase 1: Participantsselection 80 graduates and / or professional graduates for training as ICT Facilitator and Ecommerce Facilitators.

  27. ITC & E-COMMERCE FACILITATORS TRAINING PROGRAMME: ITC AND E-COMMERCE FACILITATORS. Phase 2: Theorical Training • The 80 chosen people will receive a common and specific training according to their profiles • After evaluate theorical training, and interviews of the participants, 25 ICT and 25 E-com profiles will be selected to start the practical training in partners companies.

  28. TRAINING PROGRAMME ABOUT ITC AND E-COMMERCE FACILITATORS. Phase 3: Mentoring and practical training in partners companies. • 50 participants, 25 ICT profile and 25 E-Comprofiles, willbeincorporated in Extremadura companies, in ordertopromotetechnologies uses, managementmethodsaboutinnovationforbussines, enhancethe e-commerce, as a mentoringbetweenentrepreneurs. • As support of thispractical training, willbeincorporated a specialistconsultingservices, about ITC and E-com, gettingknowlwedge ad hoc, improvingtheprevious training thathaveit, and developing new skillsthatthey can implement in a real conditions.

  29. CONCLUSION ICT initiatives for thinking outside the box

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