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Under Armour do Brasil

Under Armour do Brasil. Ryan Broz Kristen Consolo Caroline Gardner Alan Loprete Philip Ng. The Challenge. “The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for apparel companies. Companies get caught.” - Kevin Plank, CEO, Under Armour January 2010.

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Under Armour do Brasil

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  1. Under Armour do Brasil Ryan Broz Kristen Consolo Caroline Gardner Alan Loprete Philip Ng

  2. The Challenge “The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for apparel companies. Companies get caught.” - Kevin Plank, CEO, Under ArmourJanuary 2010

  3. I WILLeuvouPROTECT THIS HOUSEprotejaessecorpo

  4. Why Brazil? • Stability of Political System • Independent Central Bank committed to fighting inflation • Growing middle class with expendable income • Member of MERCOSUR • Upcoming “mega” sports events indicate continued trade liberalization

  5. Under Armour do Brasil, Ltda. • Structure • Limitada • Operations • Rio de Janeiro and Sao Paulo • Local Sales Force • 3rd Party Distribution • Marketing Strategy

  6. Under Armour do Brasil, Ltda.

  7. Under Armour do Brasil, Ltda. • Structure • Limitada • Operations • Rio de Janeiro and Sao Paulo • Local Sales Force • 3rd Party Distribution • Marketing Strategy

  8. Projected Financial Impact on UA • Forecasted Annual Revenues in 2015 • BRL 155.2M • Forecasted Annual Profit in 2015 • BRL 11.2M • Estimated Market Share by 2015 • .07% (10% annual growth of market share) • Full recovery of initial $20 - $25M investment by 2014

  9. One Billion.We Will.

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