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Planning Beyond the Page

Slideshow about Planning Beyond the Page by Jeff Eaton

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Planning Beyond the Page

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  1. 1 Planning Beyond the Page Creating content that survives your next redesign ? ? ? ? @eaton at #nowwhat14

  2. 2 Hi. I’m @eaton! I’m with Lullabot. Strategy, Design, and Development

  3. 3 Pages aren’t content

  4. 3 Pages aren’t content They’re where it lives

  5. 4 Two web developers walk into a bar…

  6. 5 That’s a lot of pages!

  7. 6

  8. 6

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  11. 6

  12. 7 Disney’s American Legends: John Henry (http://movies.disney.com/disneys-american-legends)

  13. 7 Disney’s American Legends: John Henry (http://movies.disney.com/disneys-american-legends)

  14. 8

  15. 9 Web

  16. 10 Apps Web

  17. 11 Apps Search Social Email Print Web Feeds APIs

  18. 12 Page : Content

  19. 12 Page : Content

  20. 13

  21. 14 “The way we publish on the web is mostly derived from what we know about putting ink on paper.
 
 The future is content in smaller, discrete objects that can be assembled into new containers. Karen McGrane, Harvard Businss Review

  22. 15 “The way we publish on the web is mostly derived from what we know about putting ink on paper.
 
 The future is content in smaller, discrete objects that can be assembled into new containers. Karen McGrane, Harvard Businss Review

  23. “The way we publish on the web is mostly derived from what we know about putting ink on paper.
 
 15 The future is content in smaller, discrete objects that can be assembled into new containers. Karen McGrane, Harvard Businss Review

  24. 16 Pulling apart your pages

  25. 17 ‣ Describe services, products, etc.

  26. 18 Article Topic Bio Ad Review Product Gallery Service

  27. 19 Bio Article Review Topic Ad Product Gallery Service

  28. 19 Bio Title Author Tagline Pull quote Photo Dateline Summary Photo Body Article Review Topic Ad Product Gallery Service

  29. 20 Article Title Author Dateline Tagline Photo Summary Pull quote Photo Body

  30. 21 ‣ Describe services, products, etc. ‣ Identify reusable chunks

  31. 22 $ $ $

  32. 23

  33. 24

  34. 24

  35. 25 ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages

  36. 26

  37. 26

  38. 26 ? $

  39. 27 ‣ Describe services, products, etc. ‣ Identify reusable chunks

  40. 27 ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages

  41. 27 ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages ‣ Set clear business goals

  42. 28 What we used to call ‘the page’ has become a unit of business intent. Michael Keara, @useradvocate

  43. 29 Page An assembly of content that serves a specific goal

  44. 30 For example…

  45. 31 The Lark Cookbook Turning big ideas into small, reusable pieces

  46. 33

  47. 34 Season Plate Media Media Media Media Varietal Recipe Ingredient Step Technique

  48. 35

  49. 36 The NAMM Foundation Prioritizing critical messages and audiences

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