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Major League Soccer

Major League Soccer. Colm de Burca Lindsay Jefferson. Overview of the industry Historical approaches to value creation and value delivery in the industry Porter’s five competitive forces Emerging Trends Alternatives Conclusion. I. Overview of the industry.

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Major League Soccer

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  1. Major League Soccer Colm de Burca Lindsay Jefferson

  2. Overview of the industry • Historical approaches to value creation and value delivery in the industry • Porter’s five competitive forces • Emerging Trends • Alternatives • Conclusion

  3. I. Overview of the industry • Professional Sports in the United States • The Current Players • National Football League • National Basketball Association • Major League Baseball • National Hockey League

  4. II. Historical approaches to value creation and value delivery in the industry • A. Soccer, “Football”, In Other Parts of the World • B. Major League Soccer • C. Fan Demographics • D. League Structure • E. Attendance

  5. III. Porter’s five competitive forces • The threat of substitute products • The threat of the entry of new competitors • The intensity of competitive rivalry • The bargaining power of customers • The bargaining power of suppliers

  6. IV. Emerging Trends • A. Influx of international players • B. Stadiums • C. Television • D. Sponsorship • E. MLSNet.com

  7. Alternatives • A. RFID • B. SMARTBALL

  8. Conclusion • Build on strong playing base • Use Technology to attract fans • Trust the game to entertain once you get people into the stadiums • Ensure that homegrown players are promoted as well as International signings

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