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PRODUCTION INNOVATION AND COMMERCIALISATION IN DEFENCE INDUSTRY. Professor STEFAN HRISTOV, PhD Department “National and Regional Security” University of National and World Economy Sofia , Bulgaria. INTRODUCTION. “THE PURPOSE OF BUSINESS IS TO CREATE AND TO KEEP A CUSTOMER;
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PRODUCTION INNOVATION AND COMMERCIALISATION IN DEFENCE INDUSTRY Professor STEFAN HRISTOV, PhD Department “National and Regional Security” University of National and World Economy Sofia , Bulgaria
INTRODUCTION “THE PURPOSE OF BUSINESS IS TO CREATE AND TO KEEP A CUSTOMER; THE BUSINESS ENTERPRISE HAS TWO – AND ONLY TWO – BASIC FUNCTIONS: MARKETING AND INNOVATION. THEY PRODUCE RESULTS (MAKE MONEY); ALL THE REST (EVERYTHING ELSE) ARE COSTS” PROF. PETER DRUCKER
CONCEPTUAL FRAMEWORK INNOVATION = THEORETICAL CONCEPTION + TECHNICAL INVENTION + COMMERCIAL EXPLOITATION PROF. PAUL TROTT
CONCEPTUAL FRAMEWORK BUSINESS GOAL: FROM “IDEA GENERATION” TO ”INCOME GENERATION” FROM INNOVATION TO COMMERCIALISATION
CONCEPTUAL FRAMEWORK INNOVATION STRATEGIES INNOVATION “PULL STRATEGY” “MARKETING – R&D – MANUFACTURING – CUSTOMERS” INNOVATION “PUSH STRATEGY” “R&D – MANUFACTURING – MARKETING – CUSTOMERS” INNOVATION “INTERACTIVE STRATEGY” COMBINATION: “PULL STRATEGY” + “PUSH STRATEGY”
CONCEPTUAL FRAMEWORK CORPORATE STRATEGIES “PRODUCTS-MARKETS” MATRIX (PROF. IGOR ANSOFF)
EMPIRICAL SURVEY MAIN QUESTIONS WHAT ARE IMPORTANT EXTERNAL FACTORS? WHAT ARE IMPORTANT COMPANY INNOVATIONS? HOW DO EXTERNAL FACTORS AFFECT THE PROCESS OF INNOVATION?
EMPIRICAL SURVEY Q1: WHAT ARE IMPORTANT EXTERNAL FACTORS?
EMPIRICAL SURVEY Q2: WHAT ARE IMPORTANT COMPANY INNOVATIONS?
EMPIRICAL SURVEY Q3: HOW DO EXTERNAL FACTORS AFFECT THE PROCESS OF INNOVATION?
EMPIRICAL SURVEY Stepwise procedure
CONCLUSION INNOVATIVE PERFORMANCE IN DEFENCE INDUSTRY DEPENDS ON THE INTELLECTUAL ABILITY TO CREATE NEW PRODUCTS AND PRACTICAL EXPERIENCE TO EXPLOIT COMMERCIAL OPPORTUNITIES ON THE MARKETPLACE.
