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Meghbartma Gautam Al-Hassan Hleileh Manh-Hung Le Elika Mahdavi

Go-Near-East. Meghbartma Gautam Al-Hassan Hleileh Manh-Hung Le Elika Mahdavi. Scorecard 64. This is our Product. A travel planner for E x-Pat students who frequently visit the Middle-East & other major cities. We want to capture & publish their travel experience.

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Meghbartma Gautam Al-Hassan Hleileh Manh-Hung Le Elika Mahdavi

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  1. Go-Near-East Meghbartma GautamAl-Hassan HleilehManh-Hung LeElika Mahdavi Scorecard 64

  2. This is our Product A travel planner for Ex-Pat studentswho frequently visit the Middle-East & other major cities. We want to capture & publish their travel experience.

  3. This was Hypothesis last week: • We should target Ex-Pats • They have a following of friends • Who watch their every move • They will help us spread to hard to infiltrate Middle-East market (TRUST)

  4. This is how we Tested it: • We interviewed 64 people • We tried to interview mostly Ex-Pats (students) • We asked them : • How they book their trip • What’s most important to them • What’s most painful

  5. This is what we Found: • The market is TOO SMALL • There is little homogeneity in customer needs • Too low Frequency of travel to justify target market

  6. This is where we Pivot • Let’s focus on Americans • Let’s test with MBA students in top 20 US schools • Let’s test-case with GSB students

  7. And this is our New Idea: The Young and Affluent in the US want adventure and something different, we can offer them a new type of adventure and a rich growth experience -off the beaten path- in the Middle East with local know-how.

  8. …so this is our new CANVAS Customer Acquisition Customer Retention Product Dev Relationship with key partners Sourcing deals A/B testing Trusted relationships Successful partnerships Events (Parties!) Brand awareness/ identification Pilots Cross pollination MBA Students Young and the affluent High Disposable incomes Willing to explore Young and single Divergent origins, same destinations Social media savvy Young couples Trendsetting behavior Young families Best education for kids Cultural experience Trendy destinations Social Networks Alumni Associations Hotels Business Schools Travel agents Travel Publications Airlines Events Deal listings Car rentals Promotion State Tourism Conventions (CES) Local knowhow and content Easy and pleasurable trip planning Best inventory Convenient Experiential UI Lowest price Multiple options Best Actionable deals Relevant locations Create a Community Social Validation Word of Mouth Social Media Web and mail Advertising Referrals Customer call centers Magazines Market understanding Human Capital Relationship with partners Percentage of booking costs Percentage of hotel/package (s) Advertising revenues Event of the month Exclusive partnership with events Human Capital Product Development Advertising costs Maintaining relationships Refunds

  9. And this is what we will test Next Week • Is this a viable market? • Will they use it? • Would this spread to other customer groups?

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