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Sustainable Tour Operating Practices: A case study of Inbound Tour Operators in Kenya

Overview. 05/07/2012. 2. Purpose and setting of the researchResearch design Literature review and issues for investigationResearch methodologyKey FindingsConclusions. Research Purpose. 05/07/2012. 3. To determine the reasons why inbound tour operators (ITO) in Kenya embrace or ignore susta

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Sustainable Tour Operating Practices: A case study of Inbound Tour Operators in Kenya

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    1. Sustainable Tour Operating Practices: A case study of Inbound Tour Operators in Kenya Elena Cavagnaro, PhD, Professor of Service Studies , Stenden UAS Fiona Ngesa , MA, Ass. Regional Marketing Manager, Kenya Tourism Board National Ecotourism Conference 2012

    2. Overview 05/07/2012 2 Purpose and setting of the research Research design Literature review and issues for investigation Research methodology Key Findings Conclusions

    3. Research Purpose 05/07/2012 3 To determine the reasons why inbound tour operators (ITO) in Kenya embrace or ignore sustainable tourism and to recommend appropriate incentives to encourage ITO to embrace sustainability

    4. 05/07/2012 4 Research setting: Kenya and ITO

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