SUBJECT: ARE YOU GETTING THE MAXIMUM SALES FROM YOUR FRANCHISEE’S ? TO: Franchisor Sales & Marketing Executives

1. SUBJECT:ARE YOU GETTING THE MAXIMUM SALES FROM YOUR FRANCHISEE’S? TO: Franchisor Sales & Marketing Executives FROM: Michael Hepworth, The Rapid Growth Mentoring Program DATE: January 2007 • Dear Franchisor, • You have great products, your customers love you, so why are your franchisee’s not meeting targets? • Could it be that the franchisees may not have the marketing skills they require to grow more rapidly? For example, are they able to differentiate themselves from the local competition? Perhaps prospects don’t know they exist? Or do customers and prospects simply look for the best price, so your franchisees only get business only by cutting prices? Does their local marketing work for them the way it should? If the answer is no to any of these questions, then perhaps we can help. • I’m pleased to announce a program designed specifically with franchisee in mind. THE RAPID GROWTH MENTORING PROGRAM offers qualified business owners membership in an exclusive Marketing Coaching and MentoringProgram guaranteedto help them grow sales, revenues and profits. • If you would like to create maximum profit and growth in minimum time for franchisee’s, THE RAPID GROWTH MENTORING PROGRAM will show them: • Straight forward techniques to acquire more customers • Ways to increase the profit from each sale • Ideas and strategies to increase the number of times their customers purchase within a year • Ways to turn their under-utilized marketing assets into money • How to get control of their time, so they can work on the business instead of in it. • Continue reading this brochure and I’ll show you how you can grow your sales by investing in helping your franchisee learn straight forward and practical, but more importantly, proven marketing ideas that can be applied to almost any owner operated business without breaking the bank. • Sincerely, • Michael Hepworth info@results-exchange.com | 416.204-0352 | www.results-exchange.com

2. Create Maximum Profit in Minimum Time! Invite your franchisee’s to participate in thisintensive ongoing Business-Building Program When they attend THE RAPID GROWTH MENTORING PROGRAM and they'll learn about low-cost, high-impact, revenue generating techniques guaranteed to transform the way they generate business revenues and profit. Each participant will develop a specific revenue growth plan for their business. And they'll have the expert support needed to make your vision a reality. The plan can be customized to follow the requirements of your franchise program. THE RAPID GROWTH MENTORING PROGRAMmarketing techniques have been applied for more than 20 years by Michael Hepworth, Founder of Results Exchange. Using these same techniques has generated $39,000,000 for his 4 professional services businesses alone! Many more have been generated for his clients. By joining THE RAPID GROWTHMENTORING PROGRAMand they will discover: easy ways to overcome the 4 greatest challenges (see sidebar) faced by business owners, generate tens or hundreds of thousands of dollars in extra income, improve sales and profits without risk and virtually no cost! • The 4 Biggest Challenges Facing Business Owners • Better marketing is the most effective antidote to the 4 greatest challenges facing business owners. Yet few know how to effectively market without incurring significant costs or risk. • The four challenges: • Not managing the key leverage points in your business. • Marketing to everyone instead of a clearly defined niche. • Sub-optimized lead generation and marketing. • So busy there is no time for anything. • Does thissound familiar? • If so THE RAPID GROWTH MENTORING PROGRAM is the mostpowerful kick start you can give your franchisee. Increase revenue, drive profit and achieve your business vision! • For more informationon how you can deal with the 4 greatest challenges facing business owners, call us at 416-204-0352 for a free preview of this program so you can try before you buy. • Membership provides million $ ideas for growing revenue and profits. • How to acquire more customers. Learn simple but little known, low cost, low risk strategies and techniques for quickly acquiring new customers and learn how to apply them effectively. • How to increase the profit from each sale. Learn specific strategies that can change what you take home overnight by increasing the profit on each and every sale. • How to increase the number of times your customers buy from you in a year. Learn straight forward techniques, perhaps more valuable than any others, that have helped our clients quickly grow new revenue streams, while at the same time becoming more valuable to their customers. • How to leverage your underutilized and under-performing assets. The independent business owners who make up your sales channel probably have a number of under-performing assets. You might not be able to identify them now, but they are there. For example, their client and prospect database; how much more business could be coaxed out of existing clients, ex clients and prospects who never closed? How could each business increase referrals. • Learn Strategic Time Allocation, to enable your independent sales people, re-sellers and dealerships to get control over their time so they have time to work on the business, as well as in it. • Take consistent marketing action. Because they are independent, its hard to find ways to hold them accountable, we’ll coach them to consistently take action, and create an environment of accountability with their peers. • As a member of THE RAPID GROWTH MENTORING PROGRAM business owners will obtain all the tools needed to execute simple StreetSmart Marketing™ strategies to help achieve both your and their business goals.

3. MEMBERSHIP inTHE RAPID GROWTH MENTORING PROGRAM includes: • One full day Marketing Mastermind Meeting every quarter with table groups of 8 to 12 other business owners. Meetings are lead by Michael Hepworth and his team of experienced coaches. Each month new strategies and techniques are learned and discussed by the group. • A Comprehensive Resource Manual with over 90 marketing resources that serves as a reference covering every topic of the program. • Each quarter members receive new tools to help to them both internalize and apply what they learn in the meetings to their own business. • Monthly progress reporting to keep each one moving forward. • Personal one on one telephone coaching once a month, by an experienced coach. • Bi-weekly low cost, low risk marketing tip delivered directly to their e-mail inbox. • On-line forum to access other tools, ask for help from peers and find out about resources to grow their business. This forum also provides opportunities for peer review and advice between meetings. • All the participants are business owners. Not only will your franchisees benefit from the expert guidance of the coach, they will also learn from the practical insights and input of other business owners. • 1 Consulting certificate per year that enables each business owner to get a comprehensive review of marketing materials, programs or strategies. • Seamless integration of your franchise program into the Rapid Growth Mentoring program • Service is fully guaranteed. “If you're looking for a new and refreshing approach to learning about marketing, you will find no better program. I recommend it without hesitation.” —Athol Cohen,President & CTO,ServiCircle Inc. “Within two months of starting the the program my revenue increased by over 10%!” — Morris Tambor,Principal,MTCG & Associates “Implementing just one of Michael's strategies has increased my customer base by 100% in only a few weeks.” —Louisa Nedkov,President,Solo Sessions GUARANTEE We have a very simple offer for you franchisees.This program produces results for their business or THEY DON'T PAY! They can attend the entire 12 month program, follow the system, participate in the coaching calls, do the simple assignments, turn in the progress reports and see the results for yourself. If you are not making more money and completely convinced of the value of what you are learning get full refund. WE'LL REFUND EVERY PENNY. NO HASSLES, NO HARD FEELINGS.

4. Request a Free Preview Today! Evaluate our program via a live preview seminar, taught by one of our highly trained coaches. There is no cost to you whatsoever as we bring our team to your offices. We only require that both experienced and new franchisees help evaluate the program. “Michael Hepworth (President of Results Exchange) has developed the most comprehensive, creative, organic and natural approach to growing business that I have ever experienced, heard or read about. Everything is practical and tied directly to revenue and profit generation. I've 'done marketing' for years and this course integrates new techniques with traditional sales building strategies to create exponential growth potential... Even if you can only implement 2% of what Michael recommends, you'll generate 10-20% growth in revenue. Take this course!” - Marty Avery,Chief Catalyst,Pylon Design Inc. QUESTIONS? Please contact Zale Tabakman at the Results Exchange 416.738.2090 zale@streetsmartmarketer.com Results Exchange offers StreetSmart Marketing™ to accelerate revenue growth for owner operated businesses. For more information about Results Exchange, visit us online atwww.results-exchange.com. ***BONUS*** All participants get a copy of our unique marketing home-study program and read- reference guide, MORE BUSINESS FOR YOUR BUSINESS. This guide contains reference material on the complete Street Smart Marketing system, enabling participants to move through the program at their own pace. START GENERATING MORE LEADS TODAY BY SIGNING UP FOR THE BI-WEEKLY STREETSMART MARKETER NEWSLETTER! www.streetsmartmarketer.com