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Chapter 3 Paradigms and Communication Theory

Chapter 3 Paradigms and Communication Theory. Paradigms and Communication Theory. Paradigm Shift (see discussion of Kuhn, Ch. 2) Paradigm: Metatheory: Theoretical Perspective. Paradigm. Paradigm. Paradigm. Theory Type. Theory Type. Theory Type. Theory. Theory. Theory.

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Chapter 3 Paradigms and Communication Theory

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  1. Chapter 3Paradigms and Communication Theory

  2. Paradigms and Communication Theory • Paradigm Shift (see discussion of Kuhn, Ch. 2) • Paradigm: • Metatheory: • Theoretical Perspective Paradigm Paradigm Paradigm Theory Type Theory Type Theory Type Theory Theory Theory

  3. Metatheoretical Assumptions • Ontology • Nature of reality • Human nature, etc. • Epistemology • How is knowledge gained • How does knowledge “accumulate” etc. • Axiology

  4. The Subjective-Objective Dimension Ontology/ Epistemology Subjective Objective (Source: Burrell and Morgan, 1979: 3)

  5. http://www.emeraldinsight.com/fig/1600110302002.png

  6. Nominalism Realism ontology Voluntarism Determinism human nature Anti-positivism Positivism epistemology Ideographic Nomothetic methodology The Subjective-Objective Dimension The subjectivist approach to social science The objectivist approach to social science (Source: Burrell and Morgan, 1979: 3)

  7. Scientific key words • CauseEffect, influence, affect, lead to • Factors, variables • Predict • Generalizable • Analytic/reductionistic • Quantitative (or qualitative)

  8. Humanistic key words • Contextual • Interpretive • Social construction • Holistic • Subjective • Qualitative (usually)

  9. The Social Change/Status Quo Dimension Radical Social Change Axiology Regulation/Status Quo/Observation (Source: Burrell and Morgan, 1979: 3)

  10. Critical key words • Power (struggles, etc.) • Production and reproduction of social structures (like sexism, racism, classism) • Empowerment, emancipation, resistence • Social relations • Ideology, hegemony • Social change • Qualitative or quantitative

  11. Four Paradigms for Social Analysis THE SOCIOLOGY OF RADICAL CHANGE ‘Radical humanist’ ‘Radical structuralist’ SUBJECTIVE OBJECTIVE ‘Interpretive’ ‘Functionalist’ THE SOCIOLOGY OF REGULATION (Source: Burrell and Morgan, 1979: 22)

  12. CRITICAL: Social change HUMANISTIC: Observe/ Interpret SCIENTIFIC: Predict/ Control But usually only 3 in communication! RADICAL CHANGE OBJECTIVE SUBJECTIVE (Source: Burrell and Morgan, 1979: 22) REGULATION

  13. Building Communication Theory Chapter 3

  14. Two debates in “Communication” • 1977: Laws, Rules Systems • 1983: Scientific, Humanistic, Critical • Today’s debates? • What would you find at a communication conference today? • What do you find in the School of Communication at Illinios State University?

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