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2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers

2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers. New York City Region April 2 – May 29, 2004. Overview. Rate Plans Nation GSM Region FamilyTalk KIC Prepaid New Data Packages & Promotions Featured Phones Accessories Contract Renewal Programs

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2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers

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  1. 2004 Spring PromotionFREE Nationwide CallingTo All Cingular Customers New York City Region April 2 – May 29, 2004

  2. Overview • Rate Plans • Nation GSM • Region • FamilyTalk • KIC Prepaid • New Data Packages & Promotions • Featured Phones • Accessories • Contract Renewal Programs • E-store & Telesales offers • Advertising

  3. Nation GSM • $49.99 & up - UNLIMITED Nationwide Mobile to Mobile! • $39.99 - 1000 Nationwide Mobile to Mobile minutes • Start Night & Weekends at 7pm, for an extra $7/month • Existing customers who activated on a Nation GSM plan $49.99 & higher on/after 2/1/04 will automatically receive UNLIMITED Nationwide Mobile to Mobile (instead of the 5000 minutes/month they currently receive)

  4. Nation GSM Calling Area

  5. Nation GSM - Key Selling Points • Plans $49.99 & higher • FREE CALLING TO ALL CINGULAR CUSTOMERS NATIONWIDE! • 5000 Night & Weekend Minutes! • Rollover! • NEVER pay roaming or long distance • Minutes follow your coverage area • No additional maps to worry about

  6. Region GSM • No roaming charges anywhere in NY, NJ, CT, RI, MA, PA, MD, VA & DC • Customers can purchase Mobile to Mobile • $9.99 for 1000 minutes • $19.99 for unlimited • Existing customers who purchased 5000 Mobile to Mobile minutes on/after 2/1/04 will automatically receive UNLIMITED Mobile to Mobile

  7. Region GSM Calling Area

  8. FamilyTalk • With FamilyTalk, you can share ALL of your minutes! • $19.99 for each additional line (up to 3) • $18 activation fee per line • $14 for the account to start Night & Weekend minutes at 7pm • Nation GSM FamilyTalk • On Nation GSM $49.99 & higher, Share Anytime, 5000 Night & Weekend & UNLIMTED Mobile to Mobile minutes • On Nation GSM $39.99 plan Share Anytime, 5000 Night & Weekend & 1000 Mobile to Mobile minutes • FamilyTalk Region • Available on plans $39.99 & higher • Share Anytime and 5000 Night & Weekend minutes • Group can purchase and share 1000 Mobile to Mobile minutes for $9.99 or UNLIMITED Mobile to Mobile for $19.99

  9. Featured Phone – Motorola V400 • Get the Motorola V400, the best integrated camera phone in the market for only… • $149.99 with $50 MIR and a 2-year agreement!

  10. Featured Phone – Samsung X427 • Cool color clamshell – Get the Samsung X427 for only… • $49.99 with $50 MIR and a 2-year agreement!

  11. Featured Phone – Nokia 3595 • Start sending Instant Messages with your new Nokia 3595 for only… • $19.99 with a 2-year agreement

  12. Introducing...MEdia, Cingular's new umbrella name for our data products • Multimedia Messaging (MMS) • Text Messaging and Info Alerts • Instant Messaging (IM) • Ringtones and Graphics • Games • Wireless Internet Express (WIX)

  13. MEdia Bundles (MEdia Basic & MEdia Works) are a combination of some of Cingular's most popular data services • Text Messaging and Instant Messaging • Multimedia Messaging • Wireless Internet Express MEdia Basic $7.99 MEdia Works $19.99

  14. Text Messaging • Multimedia Messaging • Wireless Internet Express NO LONGER AVAILABLE NO LONGER AVAILABLE NEW NEW NO LONGER AVAILABLE NEW NO LONGER AVAILABLE

  15. Games, Graphics & Ringtones • Specific name-brand content offerings promoted in-store with lug-ons and “take one” cards • The Punisher – Game ringtones and graphics plus sweepstakes entry with each download to win Xbox and Punisher console game • Splinter Cell: Pandora Tomorrow – Game sequel of the extremely popular Splinter Cell • Disney – ringtones and graphics on Samsung phones only. Includes offer for 1 free ringtone and 1 free graphic • Music Tones • New Music Tones by actual artists now available

  16. * Services • * (“Star”) Services allows customers to easily access account information from their phone • It’s FREE 24/7 (no airtime or text message charges) • For Balance and Minutes • Dial *BAL# (*225#) or *MIN# (*646#) and hit send • The call will end, and an acknowledgement of the request is sent • The requested message will be displayed on the handset via SMS • For Payment • Dial *PAY (*729) (no # required) • Debit cards, credit cards and checks are accepted

  17. KIC Offers • $50 Mail-in rebate on all KIC Phones • 10% Bonus on all KIC Prepaid Airtime • Customers who activate a new KIC Prepaid account or refill their current account receive an automatic 10% airtime bonus • Effective 4/1 – 6/30/04 • Offer not available in Western Union locations

  18. Accessories • “Safety Bundle” for $39.99 • Vehicle Power Charger • Handsfree Earbud • 2 Cell Boost Batteries • 60-day Free Trial of Roadside Assistance

  19. Additional Offers • Roadside Assistance • 60-day Free Trial • $2.99/month after 60-day free trial • Voice Connect • 30-day Free Trial • $4.99 after the initial 30-day trial

  20. Contract Renewal Program • Handset Upgrade • Qualifications • LTV (Lifetime Value) 2-5 • Greater than $20.00 ARPU over last three months • Offers (all require 2-year service agreement) • Siemens A56 – FREE at point of sale • Motorola T720 - $49.99 after $50 MIR • Motorola V400 - $149.99 after $50 MIR • Airtime Offer • One month FREE access with a 1-year service agreement

  21. E-Store & Telesales Offers • E-Store ON-LINE ONLY • 25% off all handsets • Samsung X427 for free after $50 MIR • Telesales • Motorola V400 – Save $150 after $50 MIR • Nokia 3595 - $19.99 (no rebate) • Requires 2-year agreement • Free shipping in both E-Store and Telesales • These offers will be supported in Direct Mail and E-mail campaigns to both Consumer and Small Business prospects

  22. Print Advertising • New Print Ads run beginning 4/5

  23. NEW! April Rate Plan Brochures • WHAT’s NEW? • UNLIMITED Mobile to Mobile (Nation GSM only) • UNLIMITED Mobile to Mobile/$19.99 (Region) • Updated Maps • MEdia panel • Smart Solutions panel

  24. New Panels MEdia Smart Solutions

  25. Grand Opening Sale March 28th – April 5th • Phone Sale • Motorola V400 for $99.99 with 2-year agreement, after $50 mail-in rebate • Nokia 3595 FREE with 2-year agreement • $50 Gift Card Mail-in Rebate • Customers who activate new service & sign a 2-year agreement can receive a $50 Cingular gift card by mail-in rebate • Free Vehicle Power Charger • Customers who activate new service & sign a 2-year agreement will receive a free Vehicle Power Charger

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