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QRator: Visitor engagement through social interactives

QRator: Visitor engagement through social interactives. Jack Ashby Manager, Grant Museum of Zoology, University College London. The “old” Grant Museum. The Grant Museum today. The Grant Museum today. We must support UCL. Provide museum expertise Enable public access

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QRator: Visitor engagement through social interactives

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  1. QRator: Visitor engagement through social interactives Jack Ashby Manager, Grant Museum of Zoology, University College London

  2. The “old” Grant Museum

  3. The Grant Museum today

  4. The Grant Museum today

  5. We must support UCL • Provide museum expertise • Enable public access • Provide venues • Offer lower barriers to access • Raise profile

  6. Delivering public engagement and impact • Acting as a broker between external communities and the university. • Providing established auidences for events • Co-curation – swapping skills and knowledge • Research venue

  7. Qrator is • Questions on iPads • For us – public engagement • For partners – research • For visitors – fun and thoughts

  8. QRator does Asks questions linked to object-based displays on: • How museums operate • Science in society In order to • Gather opinion • Raise new ideas • Invite thought

  9. QRator risks • Post-moderation • Raising tricky questions • Getting answers we don’t want to hear • Being misused • Detracting from objects

  10. Development • Researchers in UCL Digital Humanities • Developers in UCL Centre for Advanced Spatial Analysis • Evolution of the smart label • The act of participation isn’t enough – you have to be able to add something

  11. Big challenge – different agendas When different partners have different needs we had to ensure it was the visitor experience that stayed forefront: The visitors don’t know that they are in an experiment.

  12. QRator’s journey • Test at the Petrie • Launch at GMZ  • Rolling programme • Collating answers  • Responding to answers • What next?

  13. Major successes • Visitors like it • 4-5 years ahead of “adoption horizon • Social interpretation at IWM

  14. Some Visitor Studies issues • People don’t know they’ve been empowered • Do they know who is asking? • Don’t connect FoH and “museum proper”? • Lack of experience in social interactives? • People don’t converse

  15. Lesson learnt • Adapt! • Don’t be cross if your visitors want something you didn’t intend: it can still be of use • With partners, remember that the visitors shouldn’t suffer due to partner’s hopes

  16. Final thoughts Is it visitor participation/collaboration? Jack Ashby j.ashby@ucl.ac.uk www.ucl.ac.uk/museums/zoology

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