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MGM 3180: ASAS KEUSAHAWANAN

MGM 3180: ASAS KEUSAHAWANAN. Azlizam Aziz , Phd Faculty of Forestry Universiti Putra Malaysia 03-8946 7199 azizazli@msu.edu. Second Presentation Session ; 24 th SEPT 2008. ROAD MAP. ROAD MAP. REFLECTION: what we have learnt from last presentation Presentation 2

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MGM 3180: ASAS KEUSAHAWANAN

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  1. MGM 3180: ASAS KEUSAHAWANAN Azlizam Aziz, Phd Faculty of Forestry Universiti Putra Malaysia 03-8946 7199 azizazli@msu.edu Second Presentation Session ; 24th SEPT 2008

  2. ROAD MAP

  3. ROAD MAP • REFLECTION: what we have learnt from last presentation • Presentation 2 • Presentation 3 • Discussion

  4. COMMON PITFALLS IN (small) BUSINESS • Negative perception on our products • Imitation products? • Questionable quality • Bad selling strategy (esp timing and targeting) • Timing with the peak need of our target group • Selling t-shirt in mid-sem? • Do not go for small fries; go big!!

  5. OTHER PITFALLS (from yesterday) • AFIQ’s • Change of business operations / types • Not enough time to run • Enol’s • Not enough promotion (no testing / sample) • Partners quitting • SK’s • Location, location, location • Timing of promotion

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