ISV Roadmap for Healthcare Kathie Patterson Partner Specialist Oracle Health Industries

1. ISV Roadmap for Healthcare Kathie Patterson Partner Specialist Oracle Health Industries Barton Vey Channel Manager Oracle Health Industries June 29, 2004

2. Objectives • Why focus on Healthcare? • Why partner with Oracle? • How to partner with Oracle?

3. CEOs Top Business Priorities • Cost / budget pressures • Data security concerns • Faster innovation • Business risk management • Single view of customers • Stakeholder pressure • Greater transparency of reporting • E-Enabled business • Managing knowledge capital • Personal data privacy Source: Gartner CIO Survey, March 2003

4.    Healthcare is a Solution Business 

5. Why Partner with Oracle? • Commitment • Security • Success • Strength in Core Technology • Company Resources • Vision

6. Oracle in Healthcare • Over 300+ US Sales, Services, and Development Professionals • Nationwide Sales and Technical Coverage • Dedicated Development Organization • Payor, Provider, and Clinical Trial Marketplaces • 1,000s Healthcare Customers Worldwide

7. Why Partner with Oracle? • Proven and growing industry success • Award-winning Technology platform • Wide-variety of licensing options • Leverage Oracle relationships to bolster revenue • Product Expertise / Cross Selling opportunities • An extension to additional resources at Oracle • Sales Consulting, Partner Alliances, Education

8. An agile Internet platform Applications for Healthcare (ISV) Services to implement and run applications Increase the effectiveness of care-giving Oracle’s Healthcare Strategy “Provide low cost, low risk, and high value computing solutions across the Healthcare value chain with the goal of improving the economics and quality of care”

9. Sample Provider Customers

10. Sample Payor Customers

11. Partners and Marketplaces

12. Complete and Simple PORTABLE RELIABLE SECURE SCALABLE

13. 10g 10g 10g 10g 10g 10g Oracle’s Product Offering Infrastructure and Collaboration E-Business Suite Applications

14. Oracle Business Intelligence Clinical Applications CRM Materials Management Enterprise Management Research Third Party AS 10g / HTB / Tools 10g Database Oracle Healthcare Platform Integration and Connectivity

15. Oracle: Database for Packaged Applications Others 19% Oracle 81% *Based on Customers running SAP, Siebel, Peoplesoft, Cerner Source: FactPoint Group, May 2002

16. Oracle 9i Application Server Awards • # 1 Application Server • # 1 Portal • # 1 Business Intelligence Oracle 9iAS Sweeps Forrester Tech Rankings

17. ExternalSystems Applications Reporting & Analysis Data Warehouse Messaging Services Application ProgrammingInterface IntegrationEngine HL7 V3 Reference Information Model • Person Services • Terminology Management • Security and Auditing • Business Process Support Healthcare DataModel Enterprise Data Model Healthcare Transaction Base Functional Architecture

18. Channels/Account Coverage • Account Coverage - Federal, State & Local, Provincial, Health Department - Military Health - Academic Medical Centers - Providers (IDNs, Single Facilities), Payors • All Provider and Payor Accounts Owned by One Organization • HC Vertical accounts are - Hospitals, Clinics, Health Systems, Integrated Delivery Networks (commonly referred to as IDN’s), Post Acute Care and Out Patient Facilities, Skilled Nursing Facilities, Medical Diagnostics (imaging, lab/radiology), Medical Transportation, Home Health Care Providers, Physicians Offices and Groups, Rehabilitation Facilities, Dental Offices, Managed Care Organizations.

19. Execution Strategy • Dedicated Sales Organization in Place (Coverage Model-Direct) • Field (commercial, public health, federal) • Oracle Direct • Solution Specialists • Oracle Direct / Field (Hybrid) • IR • Partner and Sales Support • Industry Marketing • Major Trade Shows, Ads, Seminars, Partner Events, Telemarketing, Regional Events • Executive Involvement • Partner and ISV Relationships (Indirect)

20. US Field Sales

21. RegionalManager @ Account Manager * ODF $ SolutionSpecialist SS Healthcare FY05 Territory Coverage ME WA V MT ND N MN T * H * NY MA * OR WI CT RI ID SD MI @ * SS WY PA * NJ @ SS IA DE OH IN MD NE NV IL $ * WV * * * $ VA UT @ MO CO KY * KS * CA NC * TN OK SC AR AZ NM * * GA AL SS MS @ * TX LA * FL * West RM SE RM NE RM Allan Roeder Jim Bureau Todd Hassert

22. Oracle Key Differentiators  Integrated Single Data Scheme Single Source of Truth  Integrated Flows Work as System, Not as a Stovepipe Web Architected Ground-up, not bolted on  Fully Exploit Oracle 10g and App Server 10g Fast, secure, reliable, scalable  Self-Service Key to Better Data and Huge Savings  Business Intelligence Manage by Fact  Personalization Productivity and Ease-of-use  $1+ Billion R&D Budget Technology Insurance 

23. Attend Healthcare Transaction Base (HTB) session - Wed. June 30, 8:00 a.m., Salon 10-11 Attend ISV Roadmap for Healthcare Roundtable #6, Wed. June 30, 10:00 a.m. To learn more go to: http://www.oracle.com/industries/healthcare Join the Oracle Partner Network: http://oraclepartnernetwork.oracle.com Other resources: http://otn.oracle.com Next Steps

24. Oracle Contact Information Kathie Patterson Partner Specialist, Healthcare Ph. 770-351-3555 Katherine.Patterson@oracle.com Barton Vey Channel Manager, Healthcare Ph. 703-364-2555 Barton.Vey@oracle.com Elizabeth Diviney Oracle Direct Channel Manager Ph. 781 238 9539 Elizabeth.Diviney@oracle.com

25. Q & Q U E S T I O N S A N S W E R S A