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Defense Commissary Agency, Europe

Defense Commissary Agency, Europe. DeCA Europe Update. Thomas E. Milks Director, DeCA Europe. Heidelberg, Germany 29 July 2009. Let's first look at how we got here. Brief Evolution of Commissaries within Our Overseas Area of Responsibility . A Taste of Yesterday.

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Defense Commissary Agency, Europe

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  1. Defense Commissary Agency, Europe DeCA Europe Update Thomas E. Milks Director, DeCA Europe Heidelberg, Germany 29 July 2009 DeCA Europe

  2. Let's first look at how we got here DeCA Europe

  3. Brief Evolution of Commissaries within Our Overseas Area of Responsibility A Taste of Yesterday 1970 1980 1990 2000 2008 Taking a look back at where we've been, & how far we've come DeCA Europe

  4. Operating101 commissaries Beginning of decade customer savings of 20% 1970's Start of 1970's commissaries fall under authority of each installation; most stores operate 40 hours, 5 days a week, Tue thru Sat 1972 HASC acknowledges correlation between commissary operations & personnel retention, & urges reorganization of commissary system Ankara RAF Alconbury As decade begins serving over 380K customers from the Azores & UK across Europe to Turkey Depending on demographics & store size commissaries carry between1,200 & 6,000 line items 1975 SecDef commissions Bowers Study (BG Emmett Bowers, USA), which recommends centralized agency within each Service; by 1976 each Service begins to run or refine its own system: AFCOMS, TSA, NAVRESSO & USMC MWR Late 1970's larger volume stores start opening 6 days a week, Tue thru Sun DeCA Europe

  5. When Berlin Wall opens in Nov 89 there are 123 commissaries Customer savings approaches 23% 1980's Congress mandates Surcharge of 5% in 1983 Sigonella Frankfurt Servicemembers part of store operations New initiative adds Deli/Bakeries Stores carry between3,000 & 8,000 line items By mid-decade more stores start opening 6 days a week & some 6-day operations go to 7 days Wiesbaden 1989 Jones Commission (Lt Gen Donald Jones, USAF) recommends consolidation across Services By mid-decade serving over 510K customers that now reaches to Egypt & KSA DeCA Europe

  6. By mid-1990's customer savings measures 23.4% 1994 Central Meat Processing Plant goes online 1990's DeCA Europe takes operational control 1 Oct 91 -- 116 commissaries CDC's ramp up to offer 1- to 2-day deliveries to most stores Region Buying Offices RAF Alconbury Major construction denotes new stores & modernization projects Germersheim CDC Region Stock List establishes top selling name brands based on customer demand supplemented with other popular & unique products Vicenza Stores now carry 4,500 toover 9,300 line items Start of decade over 700K potential customers As end of decade approaches operating 65 commissaries Deli/Bakery operations expand & Pasta Bars are introduced DeCA establishes Your Action Line (YAL) program "Quality First - People Always" DeCA Europe

  7. "A New Century of Value & Service" 2000's 2008 overseas customer savings exceeds 50% Self-serve salad bars Fresh Express & other bagged salads make their appearance Over 12K line items to choose from in largest volume stores Self-Serve bakeries are introduced By 2008 serving over 340K customers CARTS - new advanced checkout system w/self-checkouts goes online 8 DeCA Europe

  8. 21st Century Leadership "Leadership is defined by results, not attributes." - Peter F. Drucker DeCA Europe

  9. Where We Are Today • Strong commitment from business partners • Fully dedicated to supporting SMs & their families • 98% to 99% Region-wide average in-stock efficiency • Customer savings over 50% compared to local economy • Market basket surveys in UK, Italy & Germany • High customer satisfaction ratings • User-friendly web site with consumer & food safety info • Increased communication thru customer surveys &"Your Action Line" program • Support to over 40 American embassies …and the Embassy Marine Houses • Engaged in a long, irregular war Bottom Line: Elevating QoL & customer satisfaction DeCA Europe

  10. Diversity in Personnel • 2,700+ employees • Ratio of LN to US: 1.3 to 1 • Major employer of military spouses • High turnover in some locations • Developing store associates • Supporting multi-national warriors/customers • 48 different nationalities represented DeCA Europe

  11. 21st Century Leadership “The only way I know how to operate is to put the consumer in the center of what we do." • Diane Dietz, EVP and CMO, Safeway DeCA Europe

  12. Customer Count Comparison FY09 vs. FY08 Count (000) Customer transaction TD: $43.77 in FY09 vs. $42.82 in FY08 DeCA Europe

  13. Commissaries By Services' Location • 54.7% of our stores are on Army posts • Represents 47.5% of our sales • 35.7% are on Air Force bases • Represents 42.7% in sales • 9.6% are on Navy installations • Represents 9.8% in sales* *Includes sales to NEXMARTs DeCA Europe

  14. 54.7% of our stores, the smallest stores, deliver 20% of sales • Our 11 leading volume stores, 26% of total, deliver 60% of sales 20 thru 42 RANKING 12 thru 19 7 thru 11 3 thru 6 1 thru 2 20% 20% 20% 20% 20% Scope of Operations Note: Commissary store sales only DeCA Europe

  15. CCSS '08 vs. '07 '09 survey results pending DeCA Europe

  16. USAFE Ramstein, Germany USAREUR Heidelberg, Germany USNAVEUR Naples, Italy USAFRICOM Stuttgart, Germany Europe Military Strength Summer 2009 UNCLASSIFIED SACEUR Mons, Belgium DCDR USEUCOM Stuttgart, Germany Military Strength USAREUR 45,740 USAFE 26,960 NAVEUR 6,580 MARFOREUR 140 SOCEUR 1,800 USAFRICOM 1,300 TOTAL 82,520 Plus Reserve/NG (daily avg) c. 3,800 MARFOREUR Stuttgart, Germany SOCEUR Stuttgart, Germany DeCA Europe

  17. NORWAY, FINLAND, SWEDEN the AZORES KYRGYZSTAN ETHIOPIA SENEGAL INDONESIA SOMALIA LIBERIA Support over 340K customersin 50+ countries DeCA Europe

  18. Downrange Support $ Shipped (000's) Bottom Line: Supporting troops deployed to Iraq & Kuwait DeCA Europe

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  24. 21st Century Leadership “Growth is the only evidence of Life." - John Henry Newman DeCA Europe

  25. CY2009 • Negligible year for transformation • Army on track to reduce strength by about 1,000 • 1 commissary scheduled to close • Neubrücke Commissary 1st Qtr FY10 • St. Mawgan NEXMART closes DeCA Europe

  26. # Stores at end of each FY FY sales Sales & Sales Forecast FY Sales In $M *Initial forecast decrease due to ongoing unit deployments & to lesser extent continued Army transformation DeCA Europe

  27. FYTD 2009 Sales/Transactions July 2009 ($K) *Sales/Transactions through July 19 DeCA Europe

  28. Monthly Sales/Transactions July 2009 ($K) *Sales/Transactions through July 19 DeCA Europe

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