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Operator of Cozy Life

Operator of Cozy Life. About Us

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Operator of Cozy Life

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  1. Operator of Cozy Life

  2. About Us In 1972, the main work for the related company, New Shon Development Ltd., was to import Japanese health care medicine. The founder of the company tried the infant care products of Germany Bubchen brand in a trip of Europe by a chance. The prescription extracted from natural vegetable oil was moderate and not irritate, and the products were popular in local places. At that time, the infant care products used in Taiwan generally was produced with the base of mineral oil. The creation spirit of the original in Germany impressed the founder deeply. Hence, he started to import the maternal and infant supplies as an agent. The brand name in Germany is Bubchen which means “primitive, pure like a little boy”. The name was translated and used in Taiwan with Baan. Due to the brand of Baan, the company of Baan International Corp was established in 1989. The main work of the company was marketing task domestically; and the brand depth was enhanced by joining the brand name. To fit various requests in the market, New Shon Development Ltd., continually introduced diverse adult series care products. Therefore, in the overall brand architecture, main products about 95% are for maternal and infant care.

  3. In facing the opening of the market and the impact of the parallel importation of goods, the idea of brand creating was started. In 1999, the company cooperated with Germany Bubchen original and set all new & exclusive clean skin care products, Baan baby care products series that were suitable for the oriental baby skin. As to Bubchen, the company started to develop and expand wider department channel different from infant market. Cleaning and skin care products for the whole family would be the choice with no burden for adults and seniors. At present, the headquarter is located in Taipei with main work of import business. Professional pharmacists and promotion departments can answer and solve the problems in skin care and product using. The warehousing department is set in Taichung which dispatches the goods to each agency. The company does its best to develop new customers. Except for Germany Bubchen, the Baan is also the agent of the high-quality products manufactured in Japan and countries in Europe and America. For thirty years, Baan always kept the idea of “service with intentions and courtesy” in mind and emphasized that “Quality is the superiority”. We believed good reputation will naturally bring stable growth of the product in the market. We always believe the most important thing is “Superior quality, innovative products, maternal and infant service”. That’s the reason we develop “Baan Baby” series products to serve the consumers. In the future, we would continue to develop more series products for maternal, infant and adult to benefit the community. We think such insist must achieve the goal of happy and healty growth for “Baan baby, be loved forever”.

  4. Strive for Excellent and Sustainable Services We offer full service and provide additional value of the products to the customers as a basis to develop new products with high-quality, functionality and comfortability and maintain the existing leading products. In the phase of operation of business, we are active and work hard to create new ideas in tradition; create a new road in the market; stride toward international business, business diversification, commodity diversification and popularity in the market. March forward, Meet the challenge and Seize the chance of success Looking to the future, it will be an age full of opportunities, good luck and success, and an age that all wishes come true. If you can march forward with endless power courageously to meet the challenge of a lifetime, you would be sure to seize the change and key point of success to achieve your dream. Best Team and Channel Service For thirty years, this company met the challenges with serious and sincere job attitude. Clean, healthy and comfortable quality of life was created as the motive power of business operation. The number of the staff is 30 in the function team with involved departments of foreign purchases, marketing, merchandise, finance, logistics, and marketing promotion. At present, the sales channel includes 500 sites of baby room, 520 sites of drug store, 73 sites of discount store (e.g., Carrefour) and 90 sites of department stores.

  5. History ■1972, New Shon Development Ltd. was established with import and export business. ■1983, an agent of German Bubchen brand , named with Baan in Chinese ■1986 an agent of German DREITURM brand for adult care products ■1989, Baan International Corp was established with the same name of agent brandan agent of German SESSU brand for depilatory creams series products ■11991, an agent of USA NY Access Worldwide Ltd. products. ■1993, an agent of German Dentinox nenedent brand for the infants and young children oral hygiene products. cooperated with Japanese Pan Area Corp to develop and introduce Japanese cleaning and maintenance and daily necessities ■1995, start publication of Baan Family for Baan members

  6. History ■1997, an agent of Italian Farmavita brand for hair cream and hair care products. ■1999, led in private brand with name BAAN. The website, www.baan.com.tw was online. ■2000, led the CIS enterprise image strategy Revision for Baan Family Quarterly; strengthen the communication and interaction with members. ■2001, cooperated with German Bubchen-Werk Ewald Hermes to develop Baan series product for babies with the age from 0 to 3. ■2004, the mascot of Baan Kingdom debut happily. ■2006, Baan cozy center was established in Taipei. ■2007, Baan adult series was available in the market. ■2008, reorganized the self brand of Baan. Gave new life to the brand and cooperated with Germany professional and good manufacturers to develop suitable products for the age from 0 to 99.

  7. About Glory ■2003, won the Baby Favorite award in the large survey of favorite products for mothers and babies ■2004, won the Best Use award in the large survey of favorite products for mothers and babies ■2005, won the Most Reliable award in the large survey of favorite products for mothers and babies ■2006, won the Most Reliable award in the large survey of favorite products for mothers and babies Won the Most Popular award in the large survey of women and children brands for mothers and babies ■2007, won the Most Reliable award in the large survey of favorite products for mothers and babies ■2008, won the Annual Fine Work award in the large survey of favorite products for mothers and babies Baan Glatt Gesicht Lotion won the Optimization product award which was evaluated by the users of fashion and beauty website, FashionGuide

  8. Brand System NEW SHON DEVELOPMENT LTD. 1972 BAAN INTERNATIONAL CORP. 1989 Self-Owned Brand Agency Brand 1983 1989 1997 1983 1986 1993 2001

  9. Brand System Our belief Quality, Innovation, Service Slogan 原生自然純淨健康 Pure . Nature . Health Brand Credit BAAN, The brand that you can trust

  10. Agency Brand 1983 Becoming Agent of Bübchen Germany German Bubchen series products were created by Ewald Hermes in 1951 and merged into the transnational enterprise, Switzerland Nestle in 1983. The production base for Bubchen products is located in Bubchen-Werk Ewald Hermes, Soest, Nordrhein-Westfalen. Also, it is the center of research and technology development for new product. From the formulation development to the selective ingredients, Bubchen series products adopt the natural matter based on the extraction of essential oils. The whole process of manufacturing is controlled by EDV; the weighing and manufacturing are processed in the area of health care under the certificate of ISO9001; and the canned products are transported to the warehouse automatically through automatic delivery system. All the production processes follow the high standard regulations of German Food and Feed Code to ensure the high quality products being put on the market eventually. The Buchen products are used and spread by many gynecology and pediatrics hospitals in Germany. The natural formula contains the essence of precious herbs such as chamomile and marigold which can make the products being moderate to care delicate skin of women and babies. Bubchen series products include baby first series for new born baby, pregnant women series, classic line and calendula series, and kids and sun protection series. The products are suitable for the need of many consumers and care the skin for all ages. Bubchen is the most moderate assistant that you can trust to take care of your skin.

  11. Agency Brand 1986 Becoming Agent ofDreiturm Germany

  12. Agency Brand 1983 Becoming Agent of Sessu Germany

  13. Agency Brand 1986 Becoming Agent ofDreiturm Germany

  14. Self-owned Brand 1993 Integrating with Pan-Area Corporation Japan to Research and Develop Serial Brands

  15. 1997 Becoming Agent of Farmavita Italy

  16. Self-owned Brand 2008 Introduce CIS strategy Self-owned Brand ~ BAAN Whole family Serial Products

  17. Self-owned Brand 2008Self-owned Brand ~ Made in Germany Babies and Infants’ Caring Serial Products Launching

  18. Baan skin care products series for infant It is the guardian of infant skin, and a natural skin care product designed by German pharmaceutical factory, Bubchen for new born baby. More than twenty valuable and effective natural ingredients are picked from thousands of species of plants; and non-irritating substances are adopted from the essence of plants. It is all-natural, no animal fats, no mineral oil, and no pigment & preservative added. This series product is particularly suitable for caring the infant with sensitive, drying and atopic skin. It can really offer the baby with the most natural and pure care. Also, it is suitable for adults with sensitive skin. For the soft effect of sensitive skin, problem skin and dermatitis, Baan series products are assessed with high value after passing the regular and rigorous testing and get the certificated mark issued by DHA. Meanwhile, Baan products are regarded as the best cleaning and skin care products for skin allergy. In Germany, many pediatricians and midwives recommend it for dermatitis patients to soft and heal the dermatitis symptoms. German Deutsche Haut und Allergiehilfe eV (DHA) was established in 1984 by German doctors and allergy dermatitis patients. The objective of the institution is to study the adaptability of skin allergies, collect the successful cases of healing, announce relational information, perform special inspection, test and certificate of allergy on skin cleaning and care products.

  19. Self-owned Brand 2009Self-owned Brand ~ Made in Germany Baan Adults Skin Care series

  20. Baan Adult Skin care Imported from Germany, Professional skin care products for adults, PH 5.5 hypoallergenic and no burden on skin The principle of skin care is to choose the products suitable for personal skin. However, it is not an easy job. Women are always troublesome in selecting appropriate skin care products from lots of skin conditioning commodities. Yet, they forget that the basic care product is really the choice to protect the skin. German Baan Die Mi series had passed the inspection and been assessed as well skin care products by DERMATEST GmbH allergy examination center. Thirty volunteers with the age from teens to quinquagenarian took the test for 72 hours and no allergic response was caused. The superior and natural ingredients of chamomile, bisabolol, aloe and Vitamin E can comfort the uncomfortable and sensitive skin, repair the skin effectively, fresh & moisture your skin and prevent from aging to exude brightness in skin. The slightly acidic formula (pH5.5) is close to the pH value of skin naturally. It is moderate and can condition your skin without damaging to the sebum layer. Nourishment and moistening on the skin can be absorbed rapidly. Take care of the body everyday and clean & nurse the skin. Die Mi is suitable for adult sensitive skin and can be used for mature skin care.

  21. Multi Marketing Channels BAAN 500 820 73 90

  22. Professional Service~ Close to customers We have a group of professional service staff to control the newest marketing information and develop marketing channel in maternal and infant stores, western medicine, fine works and articles of daily use for offering the warmest and professional services. To promote the interaction among members, consumers and the company, we provide the comprehensive consulting services and the most comfortable active space to establish Baan cozy center in August, 2002. We invite child-care expert and professional pharmacists to offer the consultancy services for maternal, infant and medicine. Welcome Professionalthose who love to use and family members to visit the center. The center can provide you with sincere service no mater in consulting, sharing the use experience, or sharing the parenting tips.

  23. 2002BAAN Cozy Living Establish

  24. Baan's Web Site — http://www.baan.com.tw

  25. Events in2008 970607新光三越貝恩握手會活動 970607新光三越貝恩握手會活動 970723貝恩發表會-活動照片 970801貝恩發表會-活動照片

  26. Events in 2008~2010 970801貝恩發表會-活動照片 990306MOMO親子台-夢時代簽唱會 990314MOMO親子台-環球簽唱會 990417MOMO親子台-中友簽唱會

  27. Events in 2010 990522貝貝恩恩健康寶寶運動 990522貝貝恩恩健康寶寶運動 990723~725貝恩寶寶按摩教學-新光A11 990730~0801貝恩寶寶按摩教學-新光左營

  28. PROSPECTS Tender Your Skin, Create Best Life 1. Extend Products Line 2. Keep Import Functional Products 3. Set up Baan Stores

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