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Key Terms in MICE Industry

Key Terms in MICE Industry. Group 4. Outline. Convention bureau Convention Event management PCO( professional convention organizer). Convention (meeting). 101102016 陳奕臻 Ivy Chen. Purposes: ＊ Bidding on MICE activities   ＊ Securing major events can benefit the

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Key Terms in MICE Industry

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  1. Key Terms in MICE Industry Group 4

  2. Outline • Convention bureau • Convention • Event management • PCO( professional convention organizer)

  3. Convention (meeting) 101102016 陳奕臻 Ivy Chen

  4. Purposes: ＊ Bidding on MICE activities   ＊ Securing major events can benefit the local economy of the host city or country ＊ Offering financial subsidies

  5. Convention Bureaux

  6. What is Convention… • a sense of a meeting • a gathering of individuals • at an arranged place and time • to discuss or engage in common interest • based upon industry, profession, fandom, etc.

  7. Trade conventions – a particular industry or industry segment • Professional conventions– concern to the profession andadvancements in the profession • Fan conventions – based on pop culture and guest celebrities • Science fiction conventions – professional conventions & fan conventions

  8. Event management: the application of project management to the creation and development of festivals, events, ceremonies and the like.

  9. Project management is a methodical approach to planning and guiding project processes from start to finish. • Project management processes fall into five groups: • Initiating • Planning • Executing • Monitoring and Controlling • Closing

  10. Aim Catch the eye of target audience

  11. Professional conference organizer(PCO)

  12. A company thatspecializes in the organization and management of conferences. • Providing full service management for conferences . ＊program development ＊registration ＊ site selection and booking ＊ IT support ＊ sourcing speakers ＊ financial management

  13. The growth of PCO market An industry of great worth!

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