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INCREDIBLE SOULS

INCREDIBLE SOULS. Leader 11338. Group members:. 11321 11315 11353 11316. Marketing plan. We want to constantly and consistently exceed the customer's expectation by delivering superior values to our customers through innovative ideas and teamwork. easyproject.com.

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INCREDIBLE SOULS

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  1. INCREDIBLE SOULS • Leader 11338 • Groupmembers: • 11321 • 11315 • 11353 • 11316

  2. Marketing plan We want to constantly and consistently exceed the customer's expectation by delivering superior values to our customers through innovative ideas and teamwork. easyproject.com

  3. The purpose of making this plan is to provide comprehensive student services to enhance student success through innovative projects, assignments and slides for presentation & to make education accessible through innovative instructional methods. Purpose of making this plan

  4. FEATURES Projects. Assignments. Slides for presentation.

  5. Macro environment scanning • Demographic forces • Economic forces (affordable) • Natural forces (green campaign) • Technological forces • Political forces • Cultural forces • Legal

  6. Micro environment scanning • Company: • Our business is partnership firm consisting of 5 partners • Suppliers: • Our supplier can be any stockholder of computers, multimedia, chairs and any internet service provider. Some projects may have requirements of adding up survey questionnaires so we can contact to any research firm of the market. • Customers: • Our customers are students of colleges and universities of Pakistan. • Competitors: • Our facility of doing projects of different customers has some direct competitor in the world like freelancer. But in Pakistan, there is no direct major competitor.

  7. SWOT ANALYSIS • Swot stands for strengths, weaknesses, opportunities and threats. • Swot is the first stage of planning. Strength and weaknesses are internal aspects. They are with in the control of the business. These may refer to aspects marketing, finance manufacturing or management. • Opportunities and threats are external factors this means that they are outside the control of the business these may include the environment, the economic situation, social changes of technological advances such as the internet

  8. SWOT ANALYSIS Strength: • There is no organized company who does the projects for the customers in Pakistan. • It is designed for the students of colleges and universities to facilitate them in their studies. • This increases satisfaction in the students. • It is a business according to today’s needs. • A perfect solution to meet deadlines of assignments and projects in an effective way. • All the solutions of their problems will be given on a call or an email. • Effective step in new markets.

  9. SWOT ANALYSIS Weakness: • Motivate people to this new work as many institutes will oppose our work. • Hard work and consistency is required to get success. • Knowledge of all the subjects will be required. • May hire the people from the market for projects.

  10. SWOT ANALYSIS Opportunities: • New product introductions • Brand is attractive • No direct competitor. • A hope for those students who are unable to do their work due to busyness or any other reason. • It can be started worldwide as distance learning. • It can be a source of extra earning for the people who will be hired for the projects of the specialized subjects. • Threats: • Indirect competitor can start this company. • Lot of knowledge will be required.

  11. COMPETITIVE ANALYSIS • There are no direct competitors in the market for our business yet in Pakistan. But there are many indirect competitors in the market which can start this business e.g. • Freelancer.com • Which is one of the world's largest outsourcing and • crowd sourcing marketplace for small business. • They have hundreds of thousands of satisfied customers • from all over the world. • It includes Graphic Design, Data Entry, Programming, • projects etc. • Your project is free to post.

  12. Market segmentation:

  13. Target Market • Our customers will be students of colleges and universities of • Pakistan • Any student shall assess our web site for designing projects, • assignments and slides according to their needs doing part time • jobs to fulfill their need. • General guidelines for products offered will be given in our • website. In addition to that, the product offer shall be well • balanced to offer different selected segments of the market • according to its demand. • Many topics that can be focused for discussion like marketing, • human resource management, time management, crises • management, turnover, job motivation, and privatization and so • on.

  14. Target market objectives: • To increase our market by providing quality work • To increase sales by focusing on our targeted customer. • To be the market guru in this line of business.

  15. PRODUCT FEATURES Projects. Assignments. Slides for presentation. Brand name: easyproject.com Brand promise: “Our origin is our destiny Core benefit: Will help students in their research work.  Actual benefit: Research projects, Assignments, Slides for presentation.  Augmented benefit: Will be focused according to need.

  16. PRICE

  17. DISTRIBUTION Our business majorly depends upon internet. So internet will be only distribution network. Distribution Criteria: • Create an account. • Log in and Post your project and requirement in seconds. • Select payment criteria viva money booker, drafts, credit or master card or wire transfer. • Work on the project. • Approve completed project. • After confirmation of project, assignments and slides on presentation will be safely released to the same address • after making payment.

  18. INTRACTION SESSION Customer EP A/C Dashboard Post Project Distribution Allotment of Researchers Admin EP

  19. PROMOTIONAL • We have decided to go for pull promotion strategy in order to promote our product. • Total 1 core budget is decided from which • 20 lakh budgets are decided for cable ads. • 50 lakh budgets are decided for online marketing. • Remaining will be spent on fly over’s, pamphlets, • hoardings, promotional offers like printed shirts or • cups of our company will be given.

  20. Promotional Objectives • We will be promoting our business through website. • Google adword will be used for the promotion of our business on the internet. • Referrals scheme will be introduced to get maximum customers as the member who will refer another customer towards the company will be getting 10% discount on his assignments and projects. • A cable ad will be displayed on the cable. • Print media like newspaper will be used to promote our company. • Signboard and hoardings will be placed in front of different universities. • Pamphlets will be distributed among the students to get their attention.

  21. Promotional Schedule

  22. TOTAL INVESTMENT

  23. REFERENCE (n.d.). Retrieved October 21, 2011, from freelance.com: http://www.freelancer.com/info/howitworks.php (n.d.). Retrieved October 21, 2011, from Freelancer.com: http://www.freelancer.com/ (n.d.). Retrieved October 20, 2011, from Face book: http://www.facebook.com/note.php?note_id=131247661115 Jnukie, T. (n.d.). Google. Retrieved October 20, 2011, from Pakistan.pk: http://pakistani.pk/pakistan/ Miguel Barrientos, C. S. (n.d.). Google. Retrieved October 20, 2011, from Index Mundi: http://www.indexmundi.com/g/g.aspx?v=21000&c=pk&l=en

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