Open Health News

1. Presentation Open Health Tools February 24, 2012 Roger A. Maduro Open Health News

2. Open Health Community Challenges • Communication Challenges • Post the code in SourceForge and they will come. • Lack of community outreach/marketing. • Lack of open solutions knowledge documentation. • Poor quality websites. • Collaboration Challenges • Fragmented communities. • Parallel Universes.

3. User/Customer Challenges • Hard to find apps and solutions • No glossy brochures • Few places with information • Scattered all over the place • Not well documented • Months of research required • Hard to find solution providers • Implementation • Support • Maintenance • Training

4. Open Health News (OHN) • OHN founded in 2010 • OHN is a ‘for profit’ global open health information & publication house. • An expansion of the newsletter VistA & Open Healthcare News – a traditional newsletter started in 2006 • OHN Online News site went live in March 2010 – beta testing • OHN Online News web site now in production and open for business

5. Goals • To build a profitable and sustainable business as a web-based ‘open’ health information & publication house. • To become the definitive global source of news and information about ‘open source’ health IT solutions and community activities • To provide potential users/customers of open health IT with all the information they need in one location. • To provide open health solution providers with high-quality marketing materials and a platform for their distribution. • To provide ‘open source’ health IT research and consulting services to the business community. • To expand into other selected ‘open source’ communities over time, e.g. open pharma, open education, etc.

6. Staff • Roger Maduro – Publisher & Managing Editor • Peter Groen – Senior Editor & Author • Jack Levenson – Marketing & Sales • John Franklin – Web Developer & Webmaster • Brian Smyth - Staff Writer & Research • Christa Richey – Staff Writer & Research • Julie Smyth– Staff Writer & Research • Tom Munnecke – Bloggers, Research & Contributing Author • Christy Higdon – Administrative Officer • Journalism Interns

7. Current Status • Web Stats • Daily Visitors 150-300/day • Unique Visitors 16,956 • Pages 822,912 • Pages/Visit 21.6 • Hits 2,147,429 Content • News Clips >5,000 • Resource Items >2,000

8. Open Health Portal Site • News • News Aggregation (clippings) • Calendar • Conferences • Webinars • Other events • Features • Articles • Interviews • Book Reviews • Blogs

9. Resources Sections • Applications • Projects • Organizations • Publications • Resource Sites • Marketplace • Companies • Consultants

10. Features Sections • Content • Articles • Interviews • Book Reports • Original Content • Contributed Content • Editorial/Publications Department • No Advertorials

11. Business Model • Sponsorships • Advertising • Resource Section Press Releases

12. News Clippings News Press Releases Video News Articles Features Interviews Standard OHT Member Info in OHNews • Resource Section • Company Listing • Application(s) • Project(s) • Case Studies • Press Releases • News Clippings • News Articles

13. OpenAffairsTV Video Production Live Streaming Video Event Planning Event Management Marketing & Press Releases • InnerbalancePR • Media Relations • Community Relations • B2B & B2C Campaigns • Press Kits • Press Releases • Copy Writing • Spokesperson Training • Social Networking • Trade Show & Event PR • Product Launches • Ad Design & Placement

14. Contact Information • Roger A. Maduro • Publisher and Editor-in-Chief • Open Health News • 117 Davis Avenue SW • Leesburg, VA 20175 • ramaduro@openhealthnews.com • www.openhealthnews.com