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Social Media: It’s Not Just For Fun

Social Media: It’s Not Just For Fun. Minnesota Food Access Conference August 2013. Agenda Social Media: It’s Not Just For Fun. Intro Communications: Past, Present, Future USDA & Social Media. Communications: Past. One-way Slow, s tatic , labor intensive Gatekeepers

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Social Media: It’s Not Just For Fun

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  1. Social Media: • It’s Not Just For Fun Minnesota Food Access Conference August 2013

  2. Agenda • Social Media: It’s Not Just For Fun • Intro • Communications: Past, Present, Future • USDA & Social Media

  3. Communications: Past • One-way • Slow, static, labor intensive • Gatekeepers • Shared sources

  4. Communications: Present • Transitional • Quick, ever-changing, dynamic • Brief • Interactive • Fewer shared sources, communicating by community • Gatekeepers role is diminished • Arab Spring • Trayvon Martin

  5. Communications: Future Less traditional? No traditional?

  6. Food & Nutrition Service • Use of Social Media • Facebook • Twitter • Partners • USDA Blog • YouTube

  7. Food & Nutrition Service • Use of Social Media Case Study: Summer Food Service Program Campaign Spring & Early Summer 2013

  8. There were 47,773 visits to theSFSP website during this campaign As we ramped up our engagement in traditional and social media, our site traffic increased.

  9. The SFSP website received 289 referrals from social media • Over half of socially-referred visitors are getting to the SFSP site from Twitter • One-quarter of socially-referred visitors are getting to the SFSP site from Facebook

  10. #summermeals appeared in Twitter users’ timelines 16,194,669 times!

  11. Twitter Town Halls were great conversation drivers Food & Nutrition Coalition’s Twitter Town Hall Use of partners increases reach FNS’ Twitter Town Hall

  12. Twitter Town Halls also enabled us to positively influence the conversation

  13. FNS was the top influencer of the #summermeals conversation on Twitter We’re hustling! FNS has been very influential in the discussion about #summermeals. Feeding America is a very influential (and, thus, valuable) partner for FNS.

  14. FNS’ SFSP webinars live on YouTube, with 1,449 views

  15. Food & Nutrition Service • Use of Social Media Case Study: The Role of Partners

  16. 5 Tips: • Social Media: It’s Not Just For Fun • Set up accounts, promote your presence • Follow/like/engage with peers & leaders • Use it regularly • Tweet at partners/peers/leaders • Hold a Twitter Town Hall

  17. Social Media: It’s Not Just For Fun • Follow/Like us! • Twitter: @USDANutrition, @USDA • www.facebook.com/USDA

  18. Social Media: It’s Not Just For Fun Alan Shannon, Public Affairs Director USDA Food & Nutrition Service, Midwest alan.shannon@fns.usda.gov 312-353-1045

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