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SIMPLY NATURAL SKINCARE " Nature gives you the face you have at 20. Life shapes the face you have at 30. But at 5

SIMPLY NATURAL SKINCARE " Nature gives you the face you have at 20. Life shapes the face you have at 30. But at 50, you get the face you deserve. ” ~ Coco Chanel  . What is Lily.B? Essential daily skin care focused on prevention rather than reparative skin care.

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SIMPLY NATURAL SKINCARE " Nature gives you the face you have at 20. Life shapes the face you have at 30. But at 5

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  1. SIMPLY NATURAL SKINCARE " Nature gives you the face you have at 20. Life shapes the face you have at 30. But at 50, you get the face you deserve.” ~ Coco Chanel 

  2. What is Lily.B? • Essential daily skin care focused on prevention rather than reparative skin care. • Natural products, endorsed by dermatologists and suitable for all skin types including those with sensitive, acne or rosacea-prone skin • Rich in functional botanical and sea sourced extracts; formulated to balance, nourish, and strengthen the skin thereby optimizing skin health and managing the signs of aging • Cosmeceutical-grade ingredients and formulations • No skin irritating ingredients; no Parabens, no Glycols, no Sulfates, • no synthetic Dyes or Fragrance • Non-Comedogenic, Oil-Free • Tested by Physicians and Beauty Enthusiasts, never on Animals • Endorsed by the Mayo Clinic and The Assoc. of Women’s Health, Obstetric & Neonatal Nurses

  3. Why Lily.B? • Many of today’s skin care consumers are lost in a market focused on intensive anti-aging products; products with an alarming number of chemical ingredients and an overwhelming number of SKUs. • Lily.B is focused on skin health and protecting the skin from the signs and symptoms of environmental damage thereby reducing the early effects of aging • Lily.B is simple by design; products that promote vibrant, younger-looking, healthy skin with a simple 3-step message of cleansing, nourishing/hydrating, and fortifying/protecting the skin • Lily.B promotes natural, protective skin care rather than intensive, reparative skin care • No chemical, skin irritating additives: no parabens, glycols, sulfates, synthetic dyes or fragrance

  4. Who is the Lily.B consumer? • Lily.B is focused on the skin needs of women who are past the true acne phase but not quite ready for intensive anti-aging products • Conscientious consumer: aware of what she puts on her body as much as what she puts in her body, environmentally sensitive/responsible • Savvy consumer: shops retail, on-line, direct response; shops when and how it’s convenient for her. Engaged in social media • Sophisticated consumer: interested in skin care and beauty trends, innovation, new technology; expects products to deliver on their promises • Stylish consumer: interested in staying current in the world of fashion, beauty, celebrity, film, and music

  5. The Essential 5 Collection • FACIAL WASH • HYDRATING SERUM • ULTRA EYE CREAM • DAILY MOISTURIZER • SPF 30 ULTRA DEFENSE

  6. Facial Wash • Infused with the natural properties of rose hip to cleanse, • calm and balance the skin • Extracts from olive fruit and the Japanese fruit tree provide mild exfoliation, skin renewal, and skin strengthening properties • Helps to improve skin tone, texture, and clarity • Sulfate-free, foaming cleanser is ideal for all skin types • Gentle yet effective enough to remove eye makeup • Skin will feel clean, calm, and soft…. perfectly prepared to moisturize • 4oz. / retails for $28.50

  7. Hydrating Serum • Simple elegant serum combines the super antioxidant • properties of red tea and the exceptional hydrating • properties of hyaluronic acid • Serum penetrates the skin delivering the concentrated antioxidant activity associated with red tea; protection from skin damaging free radicals, helps soothe and balance irritated skin, and helps repair damage caused by environmental exposure (sun, pollution, stress, smoke) • Hyaluronic Acid hydrates deeply and provides a moisture barrier on the skin, keeping it smooth and well hydrated • Serumabsorbs quickly • Helps improve skin health including skin tone and texture • Should be used under your moisturizer. Can be added to your sunscreen • for additional antioxidant protection • 1oz. / retails for $45.50

  8. Ultra Eye Cream • Unique combination of botanicals and antioxidants designed specifically for the delicate eye area • Hyaluronic Acid, Jojoba Oil, Squalane, provide exceptional oil-free hydration and skin nourishing properties • Vitamin K, a powerful antioxidant, helps strengthen capillaries and reduce under eye circles • Arnica, a flower possessing mild skin stimulating properties to help reduce puffiness and bruising • Natural antioxidants help neutralize skin damaging free radicals; lessening the signs of aging • Light-weight, readily absorbed, helping to soften the skin and minimizing the appearance of fine lines • 1/2oz. / retails for $42.50

  9. Daily Moisturizer • Enriched with marine-botanicals; provides calming, nourishing, ultra- moisturizing properties, in a light, readily-absorbed formulation • Hyaluronic Acid, Jojoba Oil, Squalane, provide exceptional oil-free hydration to help reduce and combat the early signs of aging • Marine botanicals include three sea-algae found off the coast of France. Loaded with vitamins, minerals, and amino acids; providing anti-inflammatory, antioxidant, and skin strengthening benefits. • Visibly reduces the appearance of fine lines • Helps improve skin tone, texture, and overall skin quality • Light moisturizer is perfect under makeup • 1oz. / retails for $49.50

  10. SPF 30 Ultra Defense • Titanium Dioxide provides broad spectrum UV-A and UV-B • protection • Organic green tea, aloe vera, and sunflower oil • provide antioxidants to protect the skin from UV-induced free radical • damage, protecting the skin from premature aging • Provides skin protection and hydration that is non-comedogenic and • suitable for all skin types, including sensitive skin • Blends easily, is makeup friendly • Can be used alone or with Lily.B red tea hydrating serum for added • antioxidant protection • 2oz. / retails for $22.50

  11. Lily.B Skincare™ Signs Grammy® Award-Winning Artist Colbie Caillat as Brand Ambassador

  12. Lily.B in the Press

  13. Who’s talking about Lily.B online? • FORBES • COCO PEREZ • SHAPE • ARTIST DIRECT • SELF • USA TODAY NEWS • WWD • YAHOO FINANCE • AOL MUSIC • ECORAZZI • FOAM • LUCKY • Self Magazine Editor-in-Chief Lucy Danziger – “I’ve had a chance to try the ultra eye cream and it’s great! Nice nice work!”

  14. What are National Celebrity Makeup Artists saying about Lily.B? • Genevieve, renowned celebrity makeup artist “I’ve been preparing skin before makeup application for many years now, and it is important for the skin to be dewy & moist. Of the many products I have used, I found Lily.B Ultra Eye Cream and Daily Moisturizer to be the perfect combination for this purpose. I have been using the facial wash and I must say I love it.  After using it my skin feels soft and not dry like other products do.”. • Anthony Gordon, National Hollywood makeup artist and beauty department head for Fashion Los Angeles and Hairspray “ I LOVE LOVE LOVE this line” • Vanessa Elese, Emmy award-winning make-up artist for TV “I’m in love! I love the cleanser and have already recommended it, the moisturizing eye cream is fantastic and lasts throughout the day” • Elisa Marsh, makeup artist to Courteney Cox on the set of Cougar Town “I use the eye cream with Courteney. We love it! Nadyne, Busy Phillips make up artist, loves the line.” • Kevin James Bennett, 2-time Emmy award-winner for Outstanding Achievement in Makeup, “Just wanted you to know I'm truly loving the skin care and using it for work AND on myself.  It has simplified my personal routine and clients LOVE how it works under makeup. I also love the short list of recognizable ingredients in the formulations.”

  15. Those that know skin are saying: • Anthony Gordon, from AVIVA Interview • AVIVA: Do you have any favorite skin care products that you use and would recommend to others? AG: My favorite skin care product right now is Lily B, all around, it is the best thing I've used that works amazingly well across the board, super simple, super clean and pure, I'm a huge fan!! • ANTHONY GORDON USES LILY.B AT GNC PHOTO SHOOT • “Because of the beautiful satin finish to Lily.B Skincare products, I was able to achieve these natural, healthy looks with a minimal amount of makeup.” • Vanessa Elese, from the set of TV show, Damages • The girls love Lily.B here at the show. I tried it on one of my girls who was trying to go the organic route yet the product she chose flared her skin into some bad breakouts and rashes. I used the serum and it created a nice healing environment where at day's end, her skin was on the mend! Not only did it provide a gorgeous moisturizing foundation it helped make the makeup stay put all day and evenly spread over her problem areas which were nowhere to be found on the HD close-ups! Unbelievable! Aside from my loving the products, having the ability to put my actresses at ease over their skin issues, is beyond compare. This is what Lily.B does!

  16. Continued … Natosha Cooke, From our Facebook page Used Lily.B on a client today - haven't seen any of the photos yet but oh my gosh, it DOES just soak up into the skin and creates a BEAUTIFUL canvas for the makeup. SO SO excited!! Finally some AMAZING skincare! Kevin James Bennett, Founder IN MY KIT Twitter: @KJBennettBeauty ♥ the Hydrating Serum for flying also! RT @lilybskincare: @KJBennettBeauty BIG thanks for the @Pinterest shout-out... pinterest.com/pin/1143492780…06:19 AM - 23 Jun 12 Email #1: The talent loved the way they felt …and it was a guy - BRAVO! I don't think they'll help my ancient veneer, but it's good to have such lightweight but effective products for work. Email #2: OMG! I'm truly loving the skin care and using it for work AND on myself.  It has simplified my personal routine and clients LOVE how it works under makeup. I also love the short list of recognizable ingredients in the formulations.

  17. What Consumers Have To Say About Lily.B That eye cream! Seriously, I’m a connoisseur of skincare product and I’m impressed. 
Mandy, CA I LOVE all of them. I especially love the SPF and the eye cream!
Pam, NE Week 2 of using the product every day and my skin has NEVER looked better!! Its amazing!!! 
Jill, CA I love the consistency of the moisturizer and the eye cream.
Sara, FL Wanted to let you know that I love the Lily.B products! The foaming face wash I is my fav and my face soaked up the hydrating serum and eye cream … products I normally forget to use … and it shows!
Sue, CO I am seriously loving Lily.B! You have really developed an amazing product. 
Kate, NC I’ve been searching for the PERFECT skincare system and I’ve FINALLY found it! Seriously, so in love!! 
Natasha, CO I ran out of my Lily.B and used whatever I had around the house for a couple weeks. My skin was not happy. I got my new supply of the wash, moisturizer, eye cream and serum today and my skin said ahhhh!!! Thank you for creating such a great line!
Heather, AZ I used my lily b face wash tonight as my skin was feeling tight from change in weather here, and wow, its so amazing for my skin, I love it.
Jodie, England Have been using the Lily.B Red Tea Hydrating Serum on my dry chapped hands and, well, it's nothing less than miraculous!” Russ, NYC

  18. Promotion • Cannes Film Festival Sponsor, May 2010 • Emmy Awards Celebrity Gift Bag, August 2010 • Official Skincare Brand of Fashion Los Angeles (Oct ’10 – Feb ’11) • Used on the set of hit shows, Cougar Town, Damages, It’s Always Sunny in Philadelphia, Mad Hungry, Gossip Girls, Bachelor Pad • Used on Film Sets: Greetings from Tim Buckley, What Maisie Knew, Affluenza, They Came Together, and Broadway Show, Hairspray • Official Skincare of the Grammy Awards Style Lounge (Feb ‘11) • Official Skincare to nine 2012 Miss USA State Pageants • Featured Skincare at 2011CMA Awards (Nov 2011) • CBS Billboard, Times Square NYC (May – Sept ’12) • ABC’s Bachelor Pad, product placement (July – Sept ‘12) • Lucky Magazine, Lucky Breaks (Aug & Nov ‘12) • Social Media – Over 8,500 followers on Facebook & Twitter

  19. CBS Billboard in Times Square NYC

  20. Lily.B in the News: News Midday ABC 24 (Memphis) Good Morning Arizona KTVK TV3 (Phoenix) News This Morning KUTV 2 (Salt Lake City) Your Life A to Z KTVK TV3 (Phoenix) CBS 5 Good Day (Sacramento) NBC 6 Live (Miami)

  21. lilybskincare.com facebook.com/lilybskincare twitter.com/lilybskincare youtube.com/lilybskincare

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