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3 Reasons Your Keyword’s Rankings are Fluctuating and How to Deal with Them!

Are your Keyword's ranking fluctuating ? Don't worry! Yellowfin Digital has got a way to deal with them! Check it out!

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3 Reasons Your Keyword’s Rankings are Fluctuating and How to Deal with Them!

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  1. 3 Reasons Your Keyword’s Rankings are Fluctuating and How to Deal with Them!

  2. Reason #1: You’ve Been Monitoring the Wrong Keywords. For any website, there are a bunch of keywords that will help their target users to land directly on their website or lead to a conversion in some way. On the other hand, there will always be some keywords that aren’t directly related to the business and wouldn’t be useful for the potential customers searching Google. If you’ve been tracking the ranking of the wrong keywords, then you’re ultimately wasting your time. What can you do about it? The best way to solve this issue is to hire a proper Houston SEO expert to regularly monitor and update those relevant keywords. Tracking the right keywords is the primary step to observe ranking fluctuations.

  3. Reason #2: Your Webpage Is No Longer Relevant to the Keyword. If you notice, the relevancy of the webpage is the leading factor on which Google bases the ranking. When your web page content is no longer relevant to the search queries, you can notice a massive drop in the rankings. This could happen mostly due to two main reasons. You may have changed your web page or business over the years and that webpage is becoming outdated. What can you do about it? A website is not a one-time and it’s done job. You need to regularly optimize your website content to make it relevant for the keywords that lead to direct conversions. Our SEO Houston experts are the best at monitoring the keywords and the web page's relevancy and performing minor changes to keep it updated.

  4. Reason #3: There’s a Sudden Surge Due to a Recent Trend. You may have been ranking for a particular Houston keyword for a long time. One day, you may see your website has been pushed to page two. This can be due to a sudden trend and there are new websites that have published better content optimized according to the Houston SEO factors. What can you do about it? If you already have a good ranking for a current trend, you’ve hit a gold mine! You can capitalize on that trend and further boost your rankings with proper SEO optimization.

  5. Get In Touch With Us COMPANY ADDRESS 13933 Primavera Dr.Corpus Christi, TX 78418 PHONE NUMBER 361-844-8550 EMAIL ADDRESS info@yellowfindigital.com

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