Baltimore City DrillDown: Results, Lessons Learned, and Opportunities

1. Baltimore City DrillDown:Results, Lessons Learned, and Opportunities Matthew Kachura Program Manager BNIA-JFI University of Baltimore November 12, 2008

2. Baltimore City DrillDown • Background • Process • DrillDown Results • Next Steps/Opportunities

3. Background • Initial Need • Oldtown Grocer • Problem • Traditional vs. Asset-Based Market Analysis • Social Compact

4. Asset-Based Market Analysis • Inner cities have investment potential • Traditional market profiles undervalue and cloud the investment potential of inner cities. • Information gap as a key barrier to development • There is a lack of reliable and specialized market intelligence about urban neighborhoods. • Development begins with the neighborhood • City-level information obscures neighborhood market characteristics. Response to 3 themes in community economic development:

5. Traditional Poverty/Unemployment Overcrowding Aging housing stock/low homeownership rates High crime (media focus) Asset-Based Analysis Higher market density Concentrated spending power Prime housing stock/alternate view of homeownership Accurate portrayal of crime Traditional vs. Asset-Based Market Analysis

6. Social Compact • Asset-based market analysis • DrillDown • Cities • San Francisco, Oakland, Chicago, Cleveland, New York, Washington DC, Baltimore, Miami, Houston • Endorsements: • Federal Reserve • Urban Institute • ICSC • General Growth Properties

7. DrillDown Analysis • Measures core market drivers • Size/Growth • Buying power • Stability/risk • Methodology • Integrate diverse datasets to understand urban communities • Households and population • Income and expenditures • Business and leakage • Crime

8. Baltimore City DrillDown - Process • Initial need – expansion of scope • Partners • Funding • Data • Community input • Analysis • Validation • Release • Next Steps (NEW)

9. DrillDown - Process • Initial need • Grocer • Expansion of scope • Partners • City – BDC, Planning • State - Transportation • Foundations – Annie E. Casey, Enterprise, Citi • Other • BNIA-JFI

10. DrillDown - Process • Funding • Greater cost • Single year • Funders • Data • Who • What • How

11. DrillDown – Process Datasets • Tax Assessor Records • Building Permits • Home Sales • Utility Hook-Ups and Usage • Utility Payment Methods • Mortgage Records • InfoUSA Records • Credit Bureau Records • USPS Delivery Points • IRS • HMDA • Crime incidents

12. DrillDown - Process • Community Input • Who • How • What • Analysis • Social Compact • Methodology • Indicators

13. DrillDown – Process • Validation • Partners • City • Foundations • BNIA-JFI • Community and other • Community/Neighborhood groups • Residents • Other

14. DrillDown – Process • Release • Event • Media • Web • Other - Presentations • NEXT STEPS

15. DrillDown – Results (Baltimore City) • Population – 663,717 • Households – 267,068 • Average HH income - $51,800 • Aggregate income - $13.8 billion • Income density - $265,000 per acre • Owner Occupancy – 53% (unit) & 68% (building) • Grocery demand - $217 million (633,000 sq ft.) • % HH lacking credit histories – 17%

16. Baltimore DrillDown - Snapshots • Belair Edison • E. Baltimore Development Area • Edmondson Village • Govanstowne • Highlandtown • Oldtown • Park Heights • Pennsylvania Avenue • Pigtown • Reservoir Hill-North Avenue • Station North • West Baltimore MARC • West Baltimore Street

17. DrillDown – Snapshot Results • Population – CBP (+15%), Belair Edison (+2%) • Median HH income – Pigtown (+21%), CBP (+11%), Oldtown (+3%) • Informal economy – Highlandtown (12%), Oldtown (11%), CBP (11%), City (7%), EBDI (6%) • Owner occupancy (building) – Edmonson Village (79%), EBDI (50%), CBP (43%) • New residential units – Oldtown (287), CBP (13), Reservoir Hill (2) • Crime – Total (-46% to -12%) & Violent (-41% to -8%)

18. DrillDown – Snapshot Results • % HH lacking credit histories – 39% to 5% • Average distance to bank – ½ mile • Sq ft. of grocery space per person – 1.4 to 3.2 • Average distance to grocer - .53 miles

19. Next Steps - Opportunities • Uses • Current – market analysis • Retail attraction • Grocery/Financial attraction • Potential • Support community initiatives • Data for grants, annual reports, funding • Business development • Public policy (banking, health, TOD..)

20. Next Steps - Opportunities • Completed • Data and methodology transfer • Website • Mailing list • Request Snapshots • Static Maps • Info • Report www.ubalt.edu/bnia/drilldown

21. Next Steps – Opportunities • Completed • Processes • University – Snapshot contracts • Costing (Snapshots) • Based on hourly rates • New Snapshots • Fells Point CDC • Main Streets • BDC Grocery Analysis • Downtown Business District • Charles Street Corridor

22. Next Steps – Opportunities • In progress • Training (Use of data & indicators) • Foundations/Non-profits/Community groups • Developers • Government • Other • Presentations • Colleges and University classes • Business Groups • Foundations/Non-profits/Community groups • Other

23. Next Steps - Opportunities • To be done • Updates • Partners (funding/data) • Data (who, what) • Costing • Methodology/Indicators • Market Analysis (Social Compact, other) • Other • NNIP • BNIA-JFI

24. With generous support from Baltimore DrillDown Leadership and Funding Partners

25. Matthew Kachura BNIA-JFI University of Baltimore mkachura@ubalt.edu 410-837-6651 http://www.ubalt.edu/bnia/ www.Baltimore-DrillDown.org